PART V OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES:
A survey was done at the end of last year that asked people What their most important source of information was. 80% responded the Internet followed by TV, Radio, and Newspaper at 68%, 63%, and 63% respectively. Simultaneously 73% of people responded personal source as their most important method. When the two highest categories Internet and Personal Source can be so close coordinated in a social network it paves the way for potentially the most important way to communicate with consumers. – USC Annenberg School: Digital Future Report 2007
We can target Age, Connection Type, Day Part, Education Level, Ethnicity, Gender, Geographical, Interest Groups, Marital Status, Parents, Religion, Sexual Orientation, Smoker/Drinker, Enthusiast Targeting. Unfortunately we’re still just pushing more target ads, when we should be targeting communities and using this knowledge to engage them in a longer conversation.