07 Jan

Pitching Sir Freddie Laker for The US Business

Sir Freddie Laker

Around this time of year I tend to get pretty sentimental. The holidays, my birthday, and then in early February the anniversary of my father’s death all make me crave some positive memories to keep him fresh in my mind. For those of you who don’t know me personally my father was my best friend, my #1 business adviser, and my mentor.  He had a full life when he passed away, but that does not mean I still don’t miss him like crazy and think about it him every day.

This week a gentleman named Robert Chandler (who owns the agency General Levitation) reached out to me to introduce himself and ask if he could tell me a story about my father.  To the best of my memory it’s the only story I’ve ever heard about my father directly interacting with advertising thus it has extra special meaning to me. I hope you enjoy it in Robert’s words (since he is a copywriter after all)….

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06 Jan

The 32 Freakiest Ads Of 2008

The gory/comic spot for Evil Dead the Musical, by Saatchi & Saatchi in Toronto won the title of AdFreak’s Freakiest Ad of 2008, after collecting 49 percent of the votes at AdFreak… check out all the ads in alphabetical order… which one is your favorite? read more

06 Jan

Does This Mean All Eyes Should Be on XING?

Social Networks Search Trends

facebook
1.00
myspace
1.30
orkut
0.40
friendster
0.05
habbo
0.10

Social Networks - Google Trends

Welcome back from the holidays everyone. Rob and I have a ton of new things we want to talk about – candidly the semi-holiday did us good. (Semi, because we worked anyway…)

One of my latest obsessions has been Google Trends. Although it’s been around for a while now I never really took full advantage of it’s potential. I now find myself taking any subject, business, or brand that I become interested in and use Google Trends to plot how any one keyword tracks against it’s competitors.

I did a comparison of some of the largest social networks based on registered users. It was really interesting to see the rise of MySpace with the apparent fanfare that surrounded it then see the unbelievable surge of Facebook (in terms of searches being done for that keyword on Google). It surpassed MySpace in early 2008 which was somewhat in line with it’s status change as the new largest social network in the world.

If you click the link above you can also note the regions, city, and  languages that the keywords searchs have been the most active in. I’m continually surprised by how big Facebook is in Turkey.

As fascinating as all of this is (for nerds like me) – here’s the bit that really blew my mind.  Let’s do the same search with business social networks….

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20 Dec

Happy Holidays from Take Me To Your Leader

jettingaway

Rob and I will be taking a break for the next couple of weeks. We’ll be back in full force on January 5th, but for now we’re going to enjoy a well earned rest.

We’re happy that you came along for the ride in 2008 and we hope you enjoyed reading TMTYL as much as we enjoyed writing it.

We wish you the best this holiday season. Have a wonderful and safe New Year’s Eve celebration as well!

For now we’ll fly off in our odd sci-fi advertising space wagon and dream of odd new things to tell in the new year.

Sincerely yours,

Freddie and Rob

19 Dec

The A380 – In-Flight Technology Obsession?

Not taking from iPhone.... heheheh

When I came back from Singapore I had the pleasure of finally flying an Airbus A380 – the largest commercial airliner in the world.

I was deeply impressed with the aircraft. It flew gracefully. It was incredibly quiet. The cabin was amazing and spacious.

All these things withstanding, probably because I’m a massive nerd, I was most impressed with the in-flight entertainment system.

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