06 Jan

The 32 Freakiest Ads Of 2008

The gory/comic spot for Evil Dead the Musical, by Saatchi & Saatchi in Toronto won the title of AdFreak’s Freakiest Ad of 2008, after collecting 49 percent of the votes at AdFreak… check out all the ads in alphabetical order… which one is your favorite? read more

06 Jan

Does This Mean All Eyes Should Be on XING?

Social Networks Search Trends


Social Networks - Google Trends

Welcome back from the holidays everyone. Rob and I have a ton of new things we want to talk about – candidly the semi-holiday did us good. (Semi, because we worked anyway…)

One of my latest obsessions has been Google Trends. Although it’s been around for a while now I never really took full advantage of it’s potential. I now find myself taking any subject, business, or brand that I become interested in and use Google Trends to plot how any one keyword tracks against it’s competitors.

I did a comparison of some of the largest social networks based on registered users. It was really interesting to see the rise of MySpace with the apparent fanfare that surrounded it then see the unbelievable surge of Facebook (in terms of searches being done for that keyword on Google). It surpassed MySpace in early 2008 which was somewhat in line with it’s status change as the new largest social network in the world.

If you click the link above you can also note the regions, city, and  languages that the keywords searchs have been the most active in. I’m continually surprised by how big Facebook is in Turkey.

As fascinating as all of this is (for nerds like me) – here’s the bit that really blew my mind.  Let’s do the same search with business social networks….

read more

20 Dec

Happy Holidays from Take Me To Your Leader


Rob and I will be taking a break for the next couple of weeks. We’ll be back in full force on January 5th, but for now we’re going to enjoy a well earned rest.

We’re happy that you came along for the ride in 2008 and we hope you enjoyed reading TMTYL as much as we enjoyed writing it.

We wish you the best this holiday season. Have a wonderful and safe New Year’s Eve celebration as well!

For now we’ll fly off in our odd sci-fi advertising space wagon and dream of odd new things to tell in the new year.

Sincerely yours,

Freddie and Rob

19 Dec

The A380 – In-Flight Technology Obsession?

Not taking from iPhone.... heheheh

When I came back from Singapore I had the pleasure of finally flying an Airbus A380 – the largest commercial airliner in the world.

I was deeply impressed with the aircraft. It flew gracefully. It was incredibly quiet. The cabin was amazing and spacious.

All these things withstanding, probably because I’m a massive nerd, I was most impressed with the in-flight entertainment system.

read more

19 Dec

Don’t Send In The Clowns. Please.

Things like this make me want to kill myself....

At best, people have ambivalent feeling about clowns.

On one end of the spectrum, there’s the relatively benign Bozo the Clown, a historic television favorite whose name implied entertaining, well-meaning buffoonery. There’s also the sad beauty of the crying clown of the opera Paglicci. Then, at the other end, the worst nightmare of anyone suffering from full-blown coulrophobia — the “scary clown.”

Pretty much any way you look at it, there’s not a lot of upside to being called a clown. So imagine my feelings when my PR firm sent me this post they found on Twitter about my company’s recent attendance at an Adobe trade show:

“I thought Sapient was a mgmt consulting co? They’re the booth next to us at Adobe Max and they’re complete clowns” –Message posted on Twitter by [name withheld], November 19, 2008

Read the rest of this article at AdAge.com.

17 Dec

Advertising in Singapore – A westerners first impression…

9 out of 10 ads feature westerners

9 out of 10 ads feature westerners.

I just spent the weekend in Singapore. It took 31 hours to get there. Thankfully I’m taking a pit stop in London on the way back to Miami.

I can honestly say that I love Singapore and could imagine myself living there. It has all the western amenities that I’m familiar with but with a heavy dose Asia. The reason I say a heavy dose – is because the western influence was really surprising to me.

Everything is in English (with Mandarin subtitles in some places) – even the road signs have the same design style as US road signs (green with a white ring – same font). The first day I got there I walked out the front door of my hotel and I didn’t stop walking for about 3 hours. I walked all the way to Orchard Road: the primary shopping district for the city-state. Along the way I made a point of walking down all kinds of side alleys with rows of asian food stalls. The authentic local food smelled great, looked great (aside from one shop advertising “Pig Organ Soup” as the name of the place), and made me feel for a moment that I was truly abroad.

Once I got back onto any main thoroughfare things started to change. I started to notice a patern in their advertising. All the ads that featured photography typically featured westerners. This really perplexed me.

I considered all kinds of alternatives. Is it because the culture here holds western culture in high regard? Was it just because they love western celebrities or was it that brands just were not investing in local celebrities for budget reasons?

I ended up asking as many locals as I could. They varied in descent from Chinese, Malay, to Indonesian. I was surprised by their response. Some claimed they just thought westerners “looked better”, other said they loved the western celebrities, but when I pressed the issue further they agreed that they would like to see more of their own celebrities, athletes, and actors in these ads.

I think there is a missed opportunity there for marketers. Why is no one there catching on to this? Am I missing something – if anyone has any insight please post a comment.