17 Aug

SapientNitro at SXSW 2011

It always amazed me how SXSW calls for speakers about 11 months in advanced and has to lock down all sessions 6 months in advanced. Of course there could be some timeless sessions that will always make sense, but it’s hard to know how topics will be relevant 9 months from now … With that said, SapientNitro submitted 19 visionary topics that I think will make great sessions; some returning speakers (including Freddie and myself) and some great new speakers.

It’s great to see so much variety of expertise: creative, strategic, business, technology … from SapientNitro, Government Services, Financial Services, and from so many different people like our CCO, Business Lead, Creative Directors, Technology Directors, developers, and even recruiting. Tells a lot about the diversity, multifariousness, mixture of SapientNitro‘s capabilities and expertise.

Please read below and provide feedback or questions on these topics … what else would you like to see us cover? If you like a topic please take the time to follow the link and vote for it to make sure we have the opportunity to share it with you.

Bringing the Love Back to Brands by Gaston Legorburu

Technology has liberated the dialog between brands and customers, sating consumers’ love of sharing, connecting, raving, venting… But in many ways, it’s also driven isolation as we press “skip intro” to proceed to our desired action. In this discussion, Gaston Legorburu, SapientNitro’s worldwide chief creative officer, will explore the unique paradox that technology has introduced to the consumer/brand relationship. From isolation to sharing, technology is driving a massive social revolution. Learn the art of combining design and engineering to create relevant experiences, experiences that transform barely personable brands into “builders of moments.”

Location-Based-Services is so 2010 – Behold Context-Based-Services by Rob Gonda

Defined as using large mashup of data services to enable amazing experiences through mobile devices. What’s not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without — and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive. Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google “Me” relies on Latitude, location-location-location. But checking-in requires too much effort… Location will evolve from a reactive engagement to a proactive engagement … background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more. If you want to get inspired by innovations galore, this is a session you can’t miss.

Found the Crystal Ball – Unveil the Future by Freddie Laker

The world is evolving at an amazing pace and if companies want to keep up they need to evolve too; but evolution is not a simple concept; what are the right choices? where should you invest? what do your customers want, and what are your competitors doing about it? The best VC firms in the world cannot predict the future, but a good understanding for trends, culture and behavioral shifts, technology advancements, brand evolution, micro and macro economics, and having insights on R&D and new product launches. The best brands in the world excel in designing amazing experiences. Loyalty driven through rewards, direct response advertising, and frequency / reach is a concept of the past. Loyalty is a consequence of providing great experiences across any touchpoint with the brand. What if you had a crystal ball that hint you on upcoming trends that will drive and set customer expectations? Good news, we found it!

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11 Aug

Twitter Launching Official Tweet Buttons

Twitter just launched their official Tweet this button — about time … it comes in three versions (110×20, 55×20, 55×63) with five different settings for customization. You can set the URL obviously, the Tweet text default, via @SapientNitro or some user, related, and count box position.

You can embed with an iframe or embed with a JavaScript hosted at Twitter that will style a pre-determined class in a link. Pretty straight forward of course; how much can there really be for a simple Tweet this button.

You can see it server directly from Twitter here.

Step-by-step instructions by Mashable:

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06 Aug

Viral Video Friday – Geico

Today’s Viral Video Friday goes to Geico. Their new Piggy commercial is the first Geico commercial in their channel to ever go viral… amazingly, out of the 43 commercials posts in their channel, this Piggy one is the first to pass the 1 million views mark, and it did it in less than a week.

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05 Aug

Stat-tacular Old Spice Case Study by W+K

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.

• Half the conversations came from women.

• The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.”

• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)

• Total video views reached 40 million in a week.

• Campaign impressions: 1.4 billion.

• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up. 55 percent; and in the last month up 107 percent.

NOTE: These stats are for the entire campaign, mostly TV and traditional. The sales numbers were taken from June, before the social media component even launched. Impressive nonetheless. For unofficial social media specific stats please refer to my previous post.