At the recent E3 Expo, Xbox fans eagerly anticipated news around their favorite gaming console. Expected announcements ranged from the unveiling of their new motion-control system to the release of several hot new games including “Halo 3: ODST.” While each of these is a big deal for the gaming community, it was another announcement that might literally result in a “game over” message to the competition and a significant shift in the impact of gaming and in-game marketing.
Move over “Beatles: Rock Band.” Step aside “Max Payne 3.” Look out “Resident Evil 5.” Twitter and Facebook are coming to Xbox. That’s right, on June 1, the people of Xbox 360 announced they are integrating these leading social networks to Xbox Live, the company’s online multiplayer gaming and digital media delivery service.
When pitted against the likes of a motion controlled system, Twitter and Facebook are fighting an uphill battle for buzz. In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. But if you take a few minutes to glance over the official company statements concerning these integrations you will quickly discover why this move is one of pure genius. In fact, I would go so far as to say that Microsoft might have just have just announced what could be the real deathblow to the competition.