SapientNitro at SXSW 2011

It always amazed me how SXSW calls for speakers about 11 months in advanced and has to lock down all sessions 6 months in advanced. Of course there could be some timeless sessions that will always make sense, but it’s hard to know how topics will be relevant 9 months from now … With that

Inspiration: The Power of “Why”

A very inspirational video from the TED conference was shared with me by our friends in the Brisbane office this week that I think is really profound. It shows a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”. I think the thinking can be applied to

The Old Spice Social Media Campaign Stats

I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by

The State of The Internet

Great presentation / stats / numbers of the current state, size, and uses of the Internet. The main stats were: Email usage will shrink :: 247 billion emails sent per day, 200 are spam + growing trend of using social networks to communicate Women are social :: 84% social sites with more women than men

Social Media 2012: 11 Trends You Should Watch

It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009’s biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its

Social Media 2012 Presentation

I’ve handled two keynotes in the last couple months for both the Figaro Social Media Conference and the Social Media World Forum, both in London, in the last five  months that I really enjoyed working on. The first of those two presentations is called Social Media 2012 and thanks to some persistent poking I’ve been

Real-Time Everything – the Era of Communication Ubiquity

I presented “Real-Time Everything – the Era of Communication Ubiquity” at SXSWi 2010 last week and wanted to share my deck … I uploaded it to slideshare, not sure why I haven’t uploaded all my decks there, but will slowly start doing so. The abstract / summary described the session as: A focus universe research strategy;

What is A Modern Marketing Organization?

Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer. Our jobs are becoming