Strategic Offsites: 5 Steps to Success

According to Sun Tsu, the ancient Chinese military strategist, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  These words were just as relevant then as they are now for today’s business leaders. If you’re worrying that your strategic plan is missing part of the picture, or

How to Win Friends and Influence Conversations

Are you always finding it’s about “who you know?” Whether starting a new business or trying to commercialize an existing product, it’s true that few things are as important as making and keeping the right contacts. Those right contacts (also known as your professional network) ideally help you get in the door faster, act as

Successful Mailing List Tips

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Why The iPhone 5 Will Be Wider, Not Taller

  The iPhone 5 rumor mill is in overdrive, but the focus of the speculation is misplaced. Looking ahead to the more connected Apple device ecosystem, I actually think that the iPhone 5 will be wider – not taller. Industry insiders agree the new ‘taller’ screen has a 16:9 screen resolution. This is designed for one purpose

Five Challenges For Tomorrow’s Global Marketing Leaders

This article is by Freddie Laker, VP of global marketing strategy, and Hilding Anderson, research and insights director, both at SapientNitro. CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to

Google Instant Search disrupts SEO

Google announced and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type. Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need. Predictions – One

Eight Rules for Digital Marketers in China

In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in China. But it’s also important to recognize that new trends or even new uses of familiar tactics make every market different, a fact I was reminded of after moving to China three months ago.