5 Operational Keys to Building a Digital House for Success

Digital operations aren’t sexy. It’s a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with the day to day execution needed to efficiently and successfully build and service your products and customers. It’s amazing how […]

Why Keds Is Consumer Obsessed And You Should Be Too

Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, talked to Emily Culp (CMO of Keds) and found out why strategizing with a consumer-first mentality proves so […]

Strategic Offsites: 5 Steps to Success

According to Sun Tsu, the ancient Chinese military strategist, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  These words were just as relevant then as they are now for today’s business leaders. If you’re worrying that your strategic plan is missing part of the picture, or […]

How to Win Friends and Influence Conversations

Are you always finding it’s about “who you know?” Whether starting a new business or trying to commercialize an existing product, it’s true that few things are as important as making and keeping the right contacts. Those right contacts (also known as your professional network) ideally help you get in the door faster, act as […]

Successful Mailing List Tips

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Why The iPhone 5 Will Be Wider, Not Taller

  The iPhone 5 rumor mill is in overdrive, but the focus of the speculation is misplaced. Looking ahead to the more connected Apple device ecosystem, I actually think that the iPhone 5 will be wider – not taller. Industry insiders agree the new ‘taller’ screen has a 16:9 screen resolution. This is designed for one purpose […]

Five Challenges For Tomorrow’s Global Marketing Leaders

This article is by Freddie Laker, VP of global marketing strategy, and Hilding Anderson, research and insights director, both at SapientNitro. CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to […]