Why Keds Is Consumer Obsessed And You Should Be Too

Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, talked to Emily Culp (CMO of Keds) and found out why strategizing with a consumer-first mentality proves so […]

The Future of Retail Got Together in NYC

On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do you get ahead of the game?” The dinner was co-hosted by Charlie Cole (Tumi), Laurel Touby (Flatiron Investors) and Veronika […]

The Future of Mobile Payments [Infographic]

As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on their handset. NFC is already starting to be built into a range of Android smartphones, RIM and Nokia have committed […]