5 Operational Keys to Building a Digital House for Success

Digital operations aren’t sexy. It’s a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with the day to day execution needed to efficiently and successfully build and service your products and customers. It’s amazing how […]

Why Keds Is Consumer Obsessed And You Should Be Too

Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, talked to Emily Culp (CMO of Keds) and found out why strategizing with a consumer-first mentality proves so […]

The Secrets To Profitably Acquiring Customers On Facebook

Chameleon Collective Partner, Veronika Sonsev, recently interviewed Facebook marketing pro Emily Hickey who shared her playbook on driving super-aggressive Facebook growth for retailers and start-ups. This is the full interview, originally published in Forbes.   Advertising on social is an ever-evolving area of customer acquisition. It’s increasingly challenging to acquire customers in a way that generates […]

Successful Mailing List Tips

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The Digital Equivalent Of A Pint Of Ice Cream

Tablet adoption is growing rapidly. The last quarter of 2012 saw tablet shipments surpass those of desktop PCs and notebooks for the first time, according Mary Meeker’s recent Internet Trends report. A full fifth of US homes now own a tablet, and Apple’s iPad has outpaced iPhone growth by 300 percent.

Google+ US-geek-male skewed Infographic

Google+ now finally open to the public “might” make me change my perception. Google+ (plus) launched early July on an invite only basis, which seems to have heavily skewed towards a geeky male US-based audience. At the moment, Google+ really has nothing to offer in the social end … yes, the way you organize friends […]

Cannes Review > AOL Seminar

Monday, 20 June. Review for The Re-Calibration of Form and Function Online by AOL, presented by Tim Armstrong, CEO – AOL, and Arianna Huffington – Co-founder, Editor-in-Chief – The Huffington Post. Huffington Post: Adrianna opened up, she’s extremely charismatic, funny, and overall a great entertainer. Overall she provided a lot more entertainment than good content, but […]

The Internet Every Sixty Seconds

A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end of a day I’m a sucker for well presented stats and figures. Check out the video below which reflects the […]

MAD MEN: The Best of the Worst – Advertising From the 50s and 60s

We recently compiled lists of the best and worst ads from 2012. It’s instructive to see just how much better modern advertising is compared to “modern” advertising from 40 years ago. So we flipped through the pages of “The Male Mystique,” a book about vintage men’s advertising by Jacques Boyreau, and picked out the worst ads from men’s magazines in […]