The Secrets To Profitably Acquiring Customers On Facebook

Chameleon Collective Partner, Veronika Sonsev, recently interviewed Facebook marketing pro Emily Hickey who shared her playbook on driving super-aggressive Facebook growth for retailers and start-ups. This is the full interview, originally published in Forbes.   Advertising on social is an ever-evolving area of customer acquisition. It’s increasingly challenging to acquire customers in a way that generates

Successful Mailing List Tips

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec condimentum accumsan ligula, non commodo dolor varius vitae. Morbi dapibus neque a mauris sodales bibendum. Phasellus at ornare tellus. Etiam vel ligula eros. Vestibulum dictum dictum laoreet. Cras molestie porttitor felis, quis rhoncus neque varius et. Etiam vitae orci sed nunc tempor ultrices eget a purus.

The Digital Equivalent Of A Pint Of Ice Cream

Tablet adoption is growing rapidly. The last quarter of 2012 saw tablet shipments surpass those of desktop PCs and notebooks for the first time, according Mary Meeker’s recent Internet Trends report. A full fifth of US homes now own a tablet, and Apple’s iPad has outpaced iPhone growth by 300 percent.

Google+ US-geek-male skewed Infographic

Google+ now finally open to the public “might” make me change my perception. Google+ (plus) launched early July on an invite only basis, which seems to have heavily skewed towards a geeky male US-based audience. At the moment, Google+ really has nothing to offer in the social end … yes, the way you organize friends

Cannes Review > AOL Seminar

Monday, 20 June. Review for The Re-Calibration of Form and Function Online by AOL, presented by Tim Armstrong, CEO – AOL, and Arianna Huffington – Co-founder, Editor-in-Chief – The Huffington Post. Huffington Post: Adrianna opened up, she’s extremely charismatic, funny, and overall a great entertainer. Overall she provided a lot more entertainment than good content, but

The Internet Every Sixty Seconds

A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end of a day I’m a sucker for well presented stats and figures. Check out the video below which reflects the

MAD MEN: The Best of the Worst – Advertising From the 50s and 60s

We recently compiled lists of the best and worst ads from 2012. It’s instructive to see just how much better modern advertising is compared to “modern” advertising from 40 years ago. So we flipped through the pages of “The Male Mystique,” a book about vintage men’s advertising by Jacques Boyreau, and picked out the worst ads from men’s magazines in

Eight Rules for Digital Marketers in China

In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in China. But it’s also important to recognize that new trends or even new uses of familiar tactics make every market different, a fact I was reminded of after moving to China three months ago.

Official Facebook Places Video

Check out the official teaser video for Facebook places. What I really love about it is that it maps exactly to SapientNitro’s PoV on the space-time continuum for experience mapping; in layman terms what we believe is that every moment should cross space and time. A moment crosses spacewhen multiple people in different locations can live