iPhone 4 – iAd – Nissan Leaf

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface. The difference is that you don’t download it voluntarily at the app store, you only get it by clicking an iAd banner.

Rob Gonda

Rob Gonda is a Director of Strategy for Sapient and former Editor-in-Chief of the AJAX Developer's Journal. He is an Advanced Certified Coldfusion Developer, member of the Adobe Community Experts, frequent contributor to the CFDJ and ADJ, frequent speaker at IT and developer conferences nationwide, co-author of Real-World Ajax, author of ajaxCFC, holds a BS in computer science and engineering, and an MBA with a specialization in entrepreneurship. He specializes in Rich Internet Applications and object-oriented architecture. Rob’s mission is to develop forward-thinking expertise that will ensure clients are always on par with rapidly changing technologies and maintain it’s ethos of evolving.


  • “the iAd is a full native app” — probably splitting hairs here, but iAds aren’t full native apps in the same way that App Store apps are full native apps. iAds are built with HTML, CSS and JavaScript (as opposed to Objective-C), and as a result probably don’t have all the capabilities of full native apps.

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