24 Mar

Free Social Media Monitoring Tools

Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 – Free Social Media Monitoring Techniquesinteractive marketing blog special.

Brand Overviews

  • HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
  • Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
  • socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ‘social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Blog Search Tools

  • TECHNORATI Search – Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
  • TECHNORATI Advanced – Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
  • Google Blog Search – Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
  • IceRocket – Blog search tool that also graph-ifies!
  • BlogPulse – Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Buzz Tracking

  • Serph – Track buzz in real time
  • Google Trends – shows amount of searches and google news stories
  • Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.
  • BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)
  • Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.
  • eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.

Message Board Search Tools

  • BoardTracker – tracks words in forums
  • BoardReader – Search multiple message boards and forums.
  • Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.
  • Google Groups – Searches usenet groups.
  • Yahoo! Groups – Searches all Yahoo! Groups.

Twitter Search Tools

  • Twitter Search – Search keywords on Twitter which “self-refreshes”. See what’s happening — ‘right now’.
  • Twitstat – Twitter Tweitgeist – Tag cloud for last 500 Tweets
  • TweetScan – search for words on Twitter
  • Twit(url)y – see what people are talking about on Twitter
  • Hashtags – Realtime Tracking of Twitter Hashtags
  • TweetBeep – Track mentions of your brand on Twitter in real time.
  • Twitrratr – Rates mentions of your search term on Twitter as positive/neutral/negative
  • TweetMeme – View the most popular Twitter threads occurring now.
  • TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud.
  • Twilert – Twitter application that lets you receive regular email updates of tweets containing your brand, product, service.

Web Site Traffic

  • Compete – Competitor site traffic reports. Estimates only of monthly visitor data. Best used on large high-traffic Web sites.
  • Quantcast – Use this on large high-traffic Websites. It allows you to compare multiple web sites in one handy chart. Estimates only of monthly visitor data.
  • Alexa – Comparative site traffic reports. Includes estimated reach, rank and page views.
  • BlogFlux Page Rank – Tells you Google Page Rank for a web page. Use this to compare different websites.

Search Data

  • Google Trends – Search trends and see search volume by country and region.
  • Google Insights – Compare search volume patterns across specific regions, categories, and time frames.
  • Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase.
  • Yahoo! Keyword Tool – Displays search volumes for specific keywords and phrases for previous month’s search data.
  • FACEBOOK LEXICON – Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms.
  • Google Keyword Tool – Generate keyword ideas for related keywords and search volumes.

Multimedia Search

Social Bookmarking

  • Digg – Social Bookmarking, mainly for news, images and videos
  • StumbleUpon – Social bookmarking – general cool stuff
  • Delicious – Social bookmarking

Feed Aggregator

  • Yahoo Pipes – Feed aggregator and manipulator. Set up pipes for news alerts and overviews. Generally Awesome.

URL cruncher

  • Bit.ly – URL cruncher with dashboard metrics enabling measurement of number of clicks, countries clicked from, conversations around url etc

Specific Social Network Tracking

  • Adonomics – Facebook analytics and developer application tracking and graphing.

Search Engine rankings

Advertising and Event Tracking

  • MediaHound – Competitive tracking and analysis; focus on technology B2B space

Comments (97)

Criação de Sites BH
May 31,2010 at 01:45 am

You should check out twendz. It does real-time Twitter monitoring with sentiment.

Criação de Sites BH
May 30,2010 at 08:45 pm

You should check out twendz. It does real-time Twitter monitoring with sentiment.

website value
Jul 29,2010 at 02:50 pm

real list of quality resources. Could you add http://www.websitevaluebot.com to the list of website traffic

Aug 14,2010 at 03:46 am

This is a good compilation. One widely-used search tool missing from your list is TipTop at http://FeelTipTop.com It works well on tweets and other data.

Jason Gore
Aug 23,2010 at 02:00 am

Take a look at www.socialreport.com - simple reporting tool to help with social network tracking and monitoring

Spamm Hatter
Oct 15,2010 at 05:30 pm

This is very useful. I appreciate all the work that has been done to bring this page to fruition.

Jan 25,2011 at 04:31 pm

Great article - thanks! Our site also has a social media monitoring solution - we're at http://www.visibletechnologies.com.

Jan 25,2011 at 04:31 pm

Great article - thanks! Our site also has a social media monitoring solution - we're at http://www.visibletechnologies.com.

SEO Company
Feb 02,2011 at 08:23 pm

Hundred of thanks for these all lists :)

Feb 03,2011 at 12:15 pm

Here is one more. Probably would fall into "Do it all" category. A unified social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs. http://www.socialreport.com

Felipe Hoffa
Feb 09,2011 at 08:59 pm

I released a new tool on Monday, it can tell you:

* How many of your (or other people) followers are "real" (actively tweeting and with more than 50 follower)
* It will also tell you which country do they come from.

You can find it at http://f.followfrom.com/

Dave Ligthart
Mar 11,2011 at 08:24 am


I'm missing WP-Stats-Dashboard in the above listing. WP-Stats-Dashboard is a free wordpress plugin that combines all social metrics data on displays them on your wp dashboard. It's great, really:




Justin Walsh
Mar 16,2011 at 04:22 am

I think @todaypulse (http://todaypulse.com) fits well into this great list. ;)

Apr 07,2011 at 04:46 pm

Very helpfull - thanks for the effort in pulling this together.


Apr 28,2011 at 08:26 am

Thank you for this list
I think you could add VoiceObserver to this list. It's a Buzz tracking tool.

More information: http://www.voiceobserver.com/

May 01,2011 at 08:02 pm

We use www.fbreach.com for fast and general measurements statistics of your sites url(s) on Facebook, Twitter, LinkedIn, Google Insights and Social etc...All in one easy website.

May 02,2011 at 08:11 pm

This blog is extremely useful! A big thanks from gravitySEO for pulling it all together, Rob.

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