This is the follow up article to my post “The Paradox of Interactive Marketing”:
Place your hand on a copy of Ad Age and repeat after me: “I am a responsible marketer. I swear I will not contribute to the death of Twitter.” OK, now that we’ve got that out of the way let’s look at five ways that we can end the Paradox of Interactive Marketing.
1. Read, Read, and Read
I consider myself to be an avid trend watcher but you don’t have to be overly fanatical about this process to be successful. There are plenty of people like me who are sharing their insights every day on their blogs or potentially within your agency. Check out alltop.com to see a brilliant aggregation of some of the web’s best blogs on specific subjects like marketing, social media or trend watching. These people have been doing all the hard work for you while you’ve been wasting time at night sleeping.