Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone.
This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.
The creator of the video worked at Best Buy, who immediately suspended him — creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this year, Best Buy is still learning how to best leverage social media.
I was recently interviewed for the web and TV show “The Rise To The Top” with host David Siteman Garland. We had fun talking about my recent post Social Media 2012 and managed to veer off into some interesting side theories.
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface. The difference is that you don’t download it voluntarily at the app store, you only get it by clicking an iAd banner.
Freddie sent this email internally, but no reason we shouldn’t share.
The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list.
"Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.