http://takemetoyourleader.com "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates. Fri, 22 Jan 2010 19:45:57 +0000 http://backend.userland.com/rss092 en Does "tweeting" mean you've figured it out? Does knowing how to "friend" someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern ... http://takemetoyourleader.com/2010/01/22/what-is-a-modern-marketing-organization/ Thank you Gigaom So I'm an iPhone user, and so are most of my friends ... but I really think the new gold mine is Android; I was playing with the HTC Hero and Samsung Moment today, Droid Eric over the weekend, and can't wait to get my hands on a ... http://takemetoyourleader.com/2010/01/13/apple-app-store-economy-android-and-4g-thoughts/ What does it take to make a successful iPhone application? Before answering what does it take to make a successful iPhone application we have to define what makes an application successful. Sapient always asks why are we building something, what are we trying to achieve, and how are we going ... http://takemetoyourleader.com/2009/12/12/what-does-it-take-to-make-a-successful-iphone-application/ [caption id="attachment_1104" align="alignleft" width="400" caption="Alabama's Local 15 News Live Twitter Billboard"][/caption] A few days ago I found this shocking blog claiming "Live Twitter News Billboard Leads to Social Media Fail"... go ahead, read it and see if you agree. First, the fact that they pulled off a digital billboard with live tweets ... http://takemetoyourleader.com/2009/12/08/social-media-are-you-ready-for-real-time/ I had the pleasure to moderate a panel for Omma mobile in October with a nice talented group of experts: Panelist |   Jeannette Kocsis, SVP Digital Marketing, Harte-Hanks, Inc.  Jeannette_Kocsis@harte-hanks.com Panelist |   Ujjal Kohli, CEO, Rhythm  Media lisa@rhythmnewmedia.com Panelist |    Kyle Outlaw, UX lead, Razorfish kyle.outlaw@razorfish.com Panelist |    Ken Willner, ... http://takemetoyourleader.com/2009/12/08/omma-mobile-panel-mobile-web-vs-mobile-apps/ After playing with Chrome developer edition for the Mac for a few weeks, Google released today the official Beta. I tried it on a PC a few months ago and quite honestly, was not impressed at all, and haven't paid much attention since. Today I decided to run a few ... http://takemetoyourleader.com/2009/12/08/google-releases-chrome-for-mac/ I've been really struggling to keep up with my blogging and professional writing lately. Hopefully I'll get some more time in December when I take some time off. In the meantime I'll share a very simple funny email my friend Jill Schoen shared at the office.  I'm assuming these are ... http://takemetoyourleader.com/2009/11/16/some-people-should-not-have-facebook/ Simply put, I'm excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones are opening doors to limitless new marketing innovations and, simultaneously, developing countries are having entirely new segments of their population enter the digital world. I spend a ... http://takemetoyourleader.com/2009/10/08/mobile-is-holy-territory-watch-out-for-social-medias-convergence/ Finally, AT&T’s long-awaited MMS update for the iPhone is finally ready. Just plug your iPhone into iTunes and hit the “Check for Update” button. You should get the dialog message above, saying: “An update to your carrier settings for your iPhone is available. Would you like to download it now?” Hit “Download ... http://takemetoyourleader.com/2009/09/25/mms-for-iphone-is-finally-available/ I'm sure I'm not the first one to tell you: We're in a recession. The doom has advertisers hanging signs along the lines of "Will Work For Food" on their agency walls, and marketers continue to face facts and figures like these, from Forrester's 2009 Global CMO Recession Survey: 71% of ... http://takemetoyourleader.com/2009/08/26/thank-god-for-the-recession-5-trends-that-will-reshape-marketing/