Most comments in the Youtube channel argue whether it’s true or fake … no one said anything about Gillette, nor the video really ties into the brand on any way …

Best comment was: “I was pretty sure it was a fake but I analysed it on FC Pro. If you go frame by frame you can clearly see the faint yellow trail of the ball which in the end hits the bottle on the guys head. First I thought he hit the ball wide, left of the guy but you also can see that there are people standing, which made me wanna check it. So I’m very positive that it’s the real thing.”

Really nicely done. btw, Federer is a beast and I really hope he wins the US open again.

Previously, the only other Geico commercial to pass the million mark was the 2006 Caveman at the airport, which only has 1.2mm views.

With all the great content Geico has, it goes to show you how important is a good understanding of the digital space.

And for your pleasure, here’s the latest Geico spot released at the same time as Piggy … Here’s Geico’s Octopus.

So Geico switched their ads now to weird cheese looking animal commercials… a Piggy, an Octopus, and there’s another Bird one not even worth showing. It’s really weird to watch these spots after the great legacy they left behind with the Gecko, Caveman, or even that short-lived failure money stack campaign …

Inevitably and as expected, the videos got views, but following rapidly increased across all channels.

According to Visible Measures, “Old Spice Responses” — a.k.a the string of custom-made vids — is one of the fastest-growing online video campaigns of all time. The company compares the endeavor to some of the most popular viral videos to date below, and how they’ve grown over the course of 24 hours (to be fair, “Old Spice Responses” had a time limit attached, so there was more urgency to participate with this particular string of videos than there was to get in on, say, the Susan Boyle craze).

Now let’s compare the numbers to Friday’s post.

The Return of The Man Your Man Could Smell Like kept getting hits and grew from 3MM views to 6.4MM views, and from 21k likes to 33k likes. This video was autoplayed in the Youtube.com/OldSprice channel — destination where people were going to explore all the new videos being posts, over 180 videos in two days.

Some numbers:

• Total videos uploaded: 183
  • 12 July, 2010: 29 videos uploaded
  • 13 July, 2010: 89 videos uploaded
  • 14 July, 2010: 65 videos uploaded
• Combined viewing figures: 10,954,096
• Most watched video: 698,205 views

15 Most Popular Videos

What’s even more impressive, is that Old Spice has by far the most popular channel, and 8 out of the top 15 videos!

YouTube’s top Channels this week. OldSpice shows 13,500,000 views, almost tripling the 2nd best.

Top videos for today (July 16, 2010, just updated the post to add this): Old Spice with the number 1, 2, 4, and a total of 8 out of the top 15 … now that’s impressive.

Now let’s look at Facebook:

Old Spice Facebook fans increased from 563k to 592k, so about a 29k bump since the launch of the social campaign.

Referring Site	Click(s)
www.youtube.com	9,585
www.oldspice.com	968
Email Clients, IM, AIR Apps, and Direct	537
www.swaggerizeme.com	2
3.hidemyass.com	1
bit.ly	1
oldspicemobile.com	1
translate.googleusercontent.com	1
www.facebook.com	1
www.oldspice.com	1

Bit.ly link tracking from the YouTube channel header tracked 10k Facebook referrals from YouTube, compare to 1k last week.

Old Spice Twitter followers increased from 8k to 66k in 2 days.

Conclusion:

So, 58k new Twitter followers, 29k new Facebook fans, 6.4MM views of the campaign video + 5MM views of all responses in 48h.

Amazing campaign by W+K, simplicity = power. They carefully chose social influences that will promote their personalized viral video, and the true power was speed, amazing copywriting, and a great actor… hats off, I was truly impressed.

[Updated 07/16]: Added Youtube’s top channels and videos.

The latest one, called Old Spice | Questions got 3 million views in less than 1 week.

Interesting to see too how favorable reviews are … 21k positive vs 240 negative …

Other things to notice are the increasing number of call to actions to follow them on Facebook …

The video has links to Facebook in the description as well as an annotation. I actually like the watermark annotation in the video, very well executed, except the message, which should prompt to be best friends but simply land on the Facebook wall … not a good transition. FYI, Youtube does not allow annotations with external links unless it’s an ad buy, so Old Spice must see value on it to be paying per click.

The Old Spice YouTube Channel also has Facebook and Twitter links in the header … These links actually don’t link directly, but use a Bit.ly url to track click-troughs … Wonder why it’s inconsistent … they should have tracked the video annotation links the same way.

Anyways, even with the amazing success of the video in term of views, people have not been clicking much to Facebook from it … Bit.ly shows the following number of the past week, on which the video has had 3 million views

Referring Site	Click(s)
www.youtube.com	1,049
www.oldspice.com	383
Email Clients, IM, AIR Apps, and Direct	52
www.facebook.com	3
oldspicemobile.com	1
swaggerizeme.com	1
translate.googleusercontent.com	1
webcache.googleusercontent.com	1
www.oldspicefathersday.com	1

1000 clicks from Youtube … not impressive.

Also notice they have only 500k Facebook fans … small number had they tried to push traffic from the 50 million youtube views… but I don’t know for how long they’ve been trying. Would be great to have a tool to see historic growth of Facebook following for any public page / brand.

This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.

The creator of the video worked at Best Buy, who immediately suspended him — creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this  year, Best Buy is still learning how to best leverage social media.

The video in its two weeks have short of 4 million YouTube views

and 100,000 Facebook Shares

With talent like this, Best Buy should have done the total opposite and empowered the creator to build a follow up, embrace creativity to produce positive traction …

And just because I absolutely have, and despite yesterday’s win with poor performance, Brazil vs. Argentina if it happens will come with a historic predictable outcome

Guitar: Impossible

Google Latitude

The WTF Blanket (Snuggie Parody)

Calvin Klein Jeans – 2009 Commercial (uncensored version)