I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable is pretty good.

Inevitably and as expected, the videos got views, but following rapidly increased across all channels.

 Read More »

So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views …

The latest one, called Old Spice | Questions got 3 million views in less than 1 week.
 Read More »

Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone.

This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.

The creator of the video worked at Best Buy, who immediately suspended him — creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this  year, Best Buy is still learning how to best leverage social media.

 Read More »

In time for the world cup, Powerade shot a few amazing moves, this one I found pretty funny

 Read More »

In his Daily Show segment “Old Man Stewart Shakes His Fist At _____,” Stewart starts the segment with: “For the uninitiated, here’s how Twitter works – I have no f***cking idea.” He goes on, “I have no idea how it works – or why it is.” … Oh surpise, Viacom made YouTube take it down, but here it is for all you guys … enjoy.