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<channel>
	<title>Take me to your Leader! &#187; Video</title>
	<atom:link href="http://takemetoyourleader.com/category/video/feed/?category_name=video" rel="self" type="application/rss+xml" />
	<link>http://takemetoyourleader.com</link>
	<description>"Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.</description>
	<lastBuildDate>Tue, 20 Sep 2011 20:44:52 +0000</lastBuildDate>
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		<title>Unreal Time-lapse of the Aurora Borealis</title>
		<link>http://takemetoyourleader.com/2011/03/24/unreal-time-lapse-of-the-aurora-borealis-video/</link>
		<comments>http://takemetoyourleader.com/2011/03/24/unreal-time-lapse-of-the-aurora-borealis-video/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 19:39:50 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Aurora Borealis]]></category>
		<category><![CDATA[Northern Lights]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Timelapse]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1590</guid>
		<description><![CDATA[Landscape photographer Terje Sorgjerd spent four years looking to create a timelapse of the aurora borealis &#8212; also known as the northern lights &#8211;, then finally flew to north Norway and spent a week capturing one of the biggest displays in recent years. The final result is absolutely amazing! The stills were shot with a [...]]]></description>
			<content:encoded><![CDATA[<p><object width="590" height="332"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=21294655&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="590" height="332" src="http://vimeo.com/moogaloop.swf?clip_id=21294655&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Landscape photographer Terje Sorgjerd spent four years looking to create a timelapse of the aurora borealis &#8212; also known as the northern lights &#8211;, then finally flew to north Norway and spent a week capturing one of the biggest displays in recent years. The final result is absolutely amazing!</p>
<p>The stills were shot with a Canon 5D Mark II along with the Canon 24mm 1.4, Canon 16-35mm 2.8, and Sigma 12-24mm lenses.</p>
]]></content:encoded>
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		<item>
		<title>The World After Advertising</title>
		<link>http://takemetoyourleader.com/2011/02/22/the-world-after-advertising-future-of-digital-2015/</link>
		<comments>http://takemetoyourleader.com/2011/02/22/the-world-after-advertising-future-of-digital-2015/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 13:00:25 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Future Trends]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Future of Advertising]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[World After Advertising]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1574</guid>
		<description><![CDATA[I was asked to give the opening keynote at The World After Advertising conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape &#8211; focusing heavily on user experience driven by data &#38; technology. The keynote covers relations between people and brands, the evolution [...]]]></description>
			<content:encoded><![CDATA[<p>I was asked to give the opening keynote at <a title="The World After Advertising, Dusseldorf, Germany - Nov 2010" href="http://www.world-after-advertising.com/en/" target="_blank">The World After Advertising</a> conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape &#8211; focusing heavily on user experience driven by data &amp; technology.</p>
<p>The keynote covers relations between people and brands, the evolution of the digital consumer, the evolution of technology and how it changed us, an introduction to contextual computing, adaptive experiences, the Internet of Things, and a few predictions for the next 5 years.</p>
<p>The events was recorded, but I have not managed to get the official video &#8212; luckily for us, someone at the front row recorded the entire keynote from their phone.</p>
<p>Find below the full video recording, slides, and an amazing infographic an artist made live while listening to my keynote.</p>
<p>YouTube Full Video Recording:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="480" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/RxFhhWM32hI?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="480" src="http://www.youtube.com/v/RxFhhWM32hI?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-1574"></span></p>
<p>SlideShare with full audio voice over:</p>
<div id="__ss_7001687" style="width: 600px;"><strong><a title="The World After Advertising" href="http://www.slideshare.net/RobGonda/world-afteradvertisingrobgondasapientnitro">The World After Advertising</a></strong><object id="__sse7001687" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=world-after-advertising-rob-gonda-sapientnitro-110221131825-phpapp02&amp;rel=0&amp;stripped_title=world-afteradvertisingrobgondasapientnitro&amp;userName=RobGonda" /><param name="name" value="__sse7001687" /><param name="allowfullscreen" value="true" /><embed id="__sse7001687" type="application/x-shockwave-flash" width="600" height="500" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=world-after-advertising-rob-gonda-sapientnitro-110221131825-phpapp02&amp;rel=0&amp;stripped_title=world-afteradvertisingrobgondasapientnitro&amp;userName=RobGonda" name="__sse7001687" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">webinars</a> from <a href="http://www.slideshare.net/RobGonda">Rob Gonda</a>.</div>
</div>
<div style="padding: 5px 0 12px;">Future of Advertising Infographic</div>
<div style="padding: 5px 0 12px;"><a href="http://takemetoyourleader.com/wp-content/uploads/2011/02/rob_gonda_digital_advertising_landscape_20151.jpg"><img class="alignnone size-medium wp-image-1576" title="World After Advertising - Future Digital Landscape 2015 - Infographic" src="http://takemetoyourleader.com/wp-content/uploads/2011/02/rob_gonda_digital_advertising_landscape_20151-550x437.jpg" alt="" width="550" height="437" /></a></div>
<p>Last but not least, big thanks to Martin Meyer-Gossner from TheStrategyWeb for such an <a title="World After Advertising and the Internet of Things" href="http://www.thestrategyweb.com/the-world-after-advertising-the-internet-of-things" target="_blank">amazing review</a>.</p>
<p>So what do you think? Will contextual computing control personalized experiences and media? Will the government try to regulate the Internet of Things? Will Facebook have the guts to get into display ads?  Will Google finally get one right and build the right experience for seamless social mobility into the Android OS?</p>
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		<item>
		<title>Diminished Reality &#8211; Remove Objects from Videos</title>
		<link>http://takemetoyourleader.com/2010/10/19/diminished-reality-remove-objects-from-videos/</link>
		<comments>http://takemetoyourleader.com/2010/10/19/diminished-reality-remove-objects-from-videos/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 13:00:01 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Cutting Edge Media]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Diminished Reality]]></category>
		<category><![CDATA[Technical University of Ilmenau]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1529</guid>
		<description><![CDATA[Ever heard of diminished reality? It&#8217;s much like the augmented reality, except instead of using computers to add visuals, it&#8217;s about taking things out in real time. That easy enough with a still image, perhaps, but not so simple with video&#8230;  Technical University of Ilmenau&#8217;s figured it out, just draw a circle around the object you want [...]]]></description>
			<content:encoded><![CDATA[<p>Ever heard of diminished reality? It&#8217;s much like the augmented reality, except instead of using computers to add visuals, it&#8217;s about taking things out in real time.</p>
<p><img class="alignnone size-full wp-image-1530" title="diminished reality" src="http://takemetoyourleader.com/wp-content/uploads/2010/10/diminished-reality.jpg" alt="" width="465" height="330" /></p>
<p>That easy enough with a still image, perhaps, but not so simple with video&#8230;  Technical University of Ilmenau&#8217;s figured it out, just draw a circle around the object you want to disappear and it practically disappears as the image synthesizer reduces the quality of the image drastically, removes your target and re-enhances in just 40 milliseconds per frame, using object tracking algorithms and guesswork to maintain the illusion as a camera moves around in 3D space. The framework&#8217;s presently running on Windows, but the team says they have plans to port it to Android soon.</p>
<p><span id="more-1529"></span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FgTq-AgYlTE?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/FgTq-AgYlTE?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Pretty impressive &#8230; I&#8217;m trying to figure out the applications where you wouldn&#8217;t have to manually specify the object to clear out &#8230; like automatically recognizing and removing cans of Pepsi from any video.</p>
]]></content:encoded>
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		<item>
		<title>Viral Video Monday &#8211; Tweet It</title>
		<link>http://takemetoyourleader.com/2010/10/18/viral-video-monday-tweet-it/</link>
		<comments>http://takemetoyourleader.com/2010/10/18/viral-video-monday-tweet-it/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 23:35:26 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[iPad Vs iPhone]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[Tweet It]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1533</guid>
		<description><![CDATA[Another great one for our Viral Video Mondays: A decidedly tech-flavored parody of Michael Jackson’s “Beat It” featuring iPads, iPhones and Twitter. Straight from the twisted minds of the Pantless Knights — the same guys who brought you “New Dork” and “I’m on a Mac” — comes “Tweet It,” a reimagining of “Beat It” that pits iPads versus iPhones. Just #tweetit Here&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p>Another great one for our Viral Video Mondays: A decidedly tech-flavored parody of Michael Jackson’s “Beat It” featuring iPads, iPhones and Twitter.</p>
<p>Straight from the twisted minds of the <a href="http://www.youtube.com/user/pantlessknights" target="_blank">Pantless Knights</a> — the same guys who brought you “New Dork” and “I’m on a Mac” — comes “Tweet It,” a reimagining of “Beat It” that pits iPads versus iPhones.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FNf9_0w5qzw?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/FNf9_0w5qzw?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Just #tweetit</p>
<p><span id="more-1533"></span></p>
<p>Here&#8217;re the lyrics for you to follow along:</p>
<p>I told you, don&#8217;t write no more letters to me<br />
Don&#8217;t wanna read no more, You know I&#8217;m A.D.D.<br />
I start to watch Glee, it&#8217;s really fast on 4G<br />
So tweet it, just tweet it<br />
You better type, you better do it real fast<br />
Don&#8217;t go above the 140 letter max<br />
Remember some devices do not support Flash<br />
So tweet it, while you&#8217;re clearin your cache!<br />
CHORUS<br />
Just tweet it, tweet it, tweet it, tweet it<br />
Justin Bieber gets defeated!<br />
We&#8217;re all micro-bloggers, with a device<br />
In YouTube comments, we win the fights<br />
Just tweet it, tweet it<br />
Just tweet it, tweet it<br />
Just tweet it, tweet it<br />
Just tweet it, tweet it<br />
You wanna go beyond emoticon frowns<br />
Don&#8217;t wanna use a gun, your twitter gets a round<br />
You&#8217;re Siskel and you&#8217;re Ebert, please don&#8217;t put your thumbs down<br />
So Tweet it, just tweet it<br />
You got an iPhone and you gotta be glad<br />
Until you saw your Dad whip out his new iPad<br />
You want an iPatch, gonna be the new fad<br />
So Tweet it, cuz you gotta beat Dad!<br />
CHORUS<br />
[Guitar Solo]<br />
CHORUS<br />
Tweet it, tweet it, tweet it, tweet it<br />
Kids with A.D.D. can read it<br />
Show &#8216;em, they&#8217;re hungry, for your insight<br />
It doesn&#8217;t matter, if you can&#8217;t write<br />
Tweet it, tweet it, tweet it, tweet it<br />
Get this hashtag retweeted!<br />
Trends that keep rockin&#8217;, with you all night<br />
ROTFL from Pantless Knights!<br />
x2</p>
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		<item>
		<title>Viral Video Monday &#8211; Sesame Street</title>
		<link>http://takemetoyourleader.com/2010/10/18/viral-video-monday-sesame-street/</link>
		<comments>http://takemetoyourleader.com/2010/10/18/viral-video-monday-sesame-street/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 22:40:47 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Sesame Street]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1523</guid>
		<description><![CDATA[I meant to post this Friday, so let&#8217;s change my Viral Video Fridays series just for once. It&#8217;s amazing how brands love to use someone else&#8217;s big splash and ride it for their own &#8230; after the amazing success of the Old Spice campaign, many brands chose to follow the same spot archetype &#8212; which [...]]]></description>
			<content:encoded><![CDATA[<p>I meant to post this Friday, so let&#8217;s change my <a title="Viral Video Fridays" href="http://takemetoyourleader.com/category/viral/" target="_self">Viral Video Fridays series</a> just for once.</p>
<p>It&#8217;s amazing how brands love to use someone else&#8217;s big splash and ride it for their own &#8230; after <a title="Old Spice Social Media Campaign Stats" href="http://takemetoyourleader.com/2010/07/15/the-old-spice-social-media-campaign-stats/" target="_self">the amazing success of the Old Spice campaign</a>, many brands chose to follow the same spot archetype &#8212; which should have been somehow trademarked &#8211;. Sesame Street launched their Smell Like A Monster. With over 5 million views, this cute spot quickly went viral.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-1523"></span></p>
<p>Love the fact that it ends with I&#8217;m on a horse, cow&#8230; mainly because I found this awesome Axe billboard today that makes fun of the same line.</p>
<p><img class="alignnone size-full wp-image-1524" title="axe horse old spice canada" src="http://takemetoyourleader.com/wp-content/uploads/2010/10/axe-horse-old-spice-canada.jpg" alt="for men who'd rather be with a woman than on a horse" width="383" height="512" /></p>
<p>There must be a cow joke here, but this blog is PG13.</p>
]]></content:encoded>
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		<item>
		<title>Viral Video Friday – Panda</title>
		<link>http://takemetoyourleader.com/2010/09/24/viral-video-friday-%e2%80%93-panda/</link>
		<comments>http://takemetoyourleader.com/2010/09/24/viral-video-friday-%e2%80%93-panda/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 14:49:05 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Never Say No to Panda]]></category>
		<category><![CDATA[Panda]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1511</guid>
		<description><![CDATA[Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency Elephant Cairo. The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called &#8220;Never [...]]]></description>
			<content:encoded><![CDATA[<p>Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency <a title="Elephant Cairo" href="http://www.cairoelephant.com/" target="_blank">Elephant Cairo</a>. The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called &#8220;<strong>Never Say No to Panda</strong>&#8220;.</p>
<p>Strangely the official hits on the <a title="Panda YouTube Channel" href="http://www.youtube.com/user/Pandaegypt#p/u" target="_blank">Youtube channel</a> don’t even come close to the 4 million hits the recently made <a href="http://www.youtube.com/results?search_query=Never+say+no+to+Panda!&amp;aq=f" target="_blank">compilation</a> got.</p>
<p><a title="Never say no to a Panda - YouTube" href="http://www.youtube.com/v/X21mJh6j9i4" target="_blank">Original video</a> was removed today, but here&#8217;s another copy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="475" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/K5Cz11qhmUc?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="475" src="http://www.youtube.com/v/K5Cz11qhmUc?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>The Future of the Book by IDEO</title>
		<link>http://takemetoyourleader.com/2010/09/21/the-future-of-the-book-by-ideo/</link>
		<comments>http://takemetoyourleader.com/2010/09/21/the-future-of-the-book-by-ideo/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 00:05:23 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Imagine]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[IDEO]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1508</guid>
		<description><![CDATA[Everyone by now must have had a discussion about future of books, magazines, newspapers, etc. You&#8217;ve probably seen Wired on the iPad, the Sports Illustrated Tablet Demo, any many more. IDEO, respected company for their innovation and product design, came up with 3 concepts for the future of the book. Nelson reinforces books as critical [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone by now must have had a discussion about future of books, magazines, newspapers, etc. You&#8217;ve probably seen <a title="Wired on the iPad" href="http://www.youtube.com/watch?v=wwFbwHaP5tE" target="_blank">Wired on the iPad</a>, the <a title="Sports Illustrated Tablet Demo" href="http://www.youtube.com/watch?v=ntyXvLnxyXk" target="_blank">Sports Illustrated Tablet Demo</a>, any many more.</p>
<p><a title="IDEO" href="http://www.ideo.com">IDEO</a>, respected company for their innovation and product design, came up with 3 concepts for the future of the book.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15142335&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=15142335&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-1508"></span></p>
<p><em>Nelson</em> reinforces books as critical thinking tools, providing multiple perspectives, references, and current conversations on a single subject. The layers of information beyond the book itself provide greater context and encourages a deeper dive into the book throughout history and into the future.</p>
<p><em>Coupland</em> addresses the challenge to stay on top of the thinking and writing in our world and professional field that so many of us feel. Readers can easily keep up with &#8220;must-reads&#8221; by following what colleagues are reading and interact with them through &#8220;book clubs&#8221; and other social layers (discussions, suggestions, lists, purchases) to help each other share and learn.</p>
<p><em>Alice</em> explores new ways for users to interact and affect written narratives by introducing non-linear and game mechanics to reading. By introducing the reader&#8217;s active participation, this concept &#8220;blurs the lines between reality and fiction.&#8221; Certain interactions allow the reader to transcend traditional media by utilizing geographic location, communication with characters, and user contribution to storyline and plot.</p>
<p>Out of the 3 concepts, I like Alice the best. The first two don&#8217;t provide much vision, they just adapt to our current state. In fact, Coupland even assumes that people will buy books a-la-carte in corporate environment, instead of adopting the new trend of library or all-you-can-use subscription model. Alice in the other hand promotes interaction and engagement, key factors for the future of any digital product or service. It also has implicit AI (artificial intelligence) that personalizes the experience based on history, actions, context, and interactions. Very nicely done.</p>
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		<title>Viral Video Friday &#8211; DC Shoes</title>
		<link>http://takemetoyourleader.com/2010/09/17/viral-video-friday-dc-shoes/</link>
		<comments>http://takemetoyourleader.com/2010/09/17/viral-video-friday-dc-shoes/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 23:44:21 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[DC Shoes]]></category>
		<category><![CDATA[Gymkhana]]></category>
		<category><![CDATA[Ken Block]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1506</guid>
		<description><![CDATA[After the success of the Gymkhana Practice video with over 20 million combined views, then enhanced into an amazing viral Part II with another 20 million + views, and now Part III &#8212; launched only 3 days ago and with over 5 million views already. Shot just south of Paris, France in Linas at l&#8217;Autodrome de Linas [...]]]></description>
			<content:encoded><![CDATA[<p>After the success of the <a title="Ken Block Gymkhana Practice" href="http://www.youtube.com/watch?v=rs-jAImScms" target="_blank">Gymkhana Practice video</a> with over 20 million combined views, then enhanced into an <a title="KEN BLOCK GYMKHANA TWO THE INFOMERCIAL" href="http://www.youtube.com/watch?v=HQ7R_buZPSo" target="_blank">amazing viral Part II</a> with another 20 million + views, and now Part III &#8212; launched only 3 days ago and with over 5 million views already.</p>
<p>Shot just south of Paris, France in Linas at l&#8217;Autodrome de Linas &#8211;Montlhéry, this 1.58 mile oval track, built in 1924, features banks as steep as 51 degrees, which is more than double the standard incline of most NASCAR ovals.</p>
<p>The stunts are just amazing, a must see for any racing fan, and pretty much all men.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4TshFWSsrn8?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/4TshFWSsrn8?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-1506"></span></p>
<p>The DC x Ken Block Gymkhana video franchise now consists of seven videos including Gymkhana Practice, Bonus Edit, TWO, 2.1; the educational anniversary video, Hot For Words, and now the two part Gymkhana THREE Project. A viral internet sensation, these videos have had more than 70 million views online and received numerous awards. Most recently the Gymkhana TWO video was named one of Ad Age’s “Top 10 Viral Ads of All Time”, a huge honor for DC and Ken; won a 2010 People’s Telly Silver Award, presented by YouTube; earned a Bronze Pencil at the One Show Entertainment Awards in the “Online Branded Entertainment” category, and was #4 on Ad Age’s list of top viral videos of 2009. For more information on the Gymkhana THREE Project including behind the scenes photos and info on Gym3: Part 1 and Gym3: Part 2 check out <a title="DC Shoes Auto" href="http://www.dcshoes.com/auto" target="_blank">http://www.dcshoes.com/auto</a>.</p>
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		<title>Viral Video Friday – TippExperience</title>
		<link>http://takemetoyourleader.com/2010/09/10/viral-video-friday-%e2%80%93-tippexperience/</link>
		<comments>http://takemetoyourleader.com/2010/09/10/viral-video-friday-%e2%80%93-tippexperience/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 17:33:12 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Buzzman]]></category>
		<category><![CDATA[Tipp-Ex]]></category>
		<category><![CDATA[tippexperience]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1472</guid>
		<description><![CDATA[A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1473" title="Viral Video Friday - Tipp-Ex" src="http://takemetoyourleader.com/wp-content/uploads/2010/09/A-Hunter-Shoots-A-Bear.jpg" alt="" width="525" height="353" /></p>
<p>A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.</p>
<p>It&#8217;s basically Subservient Chicken all over again &#8212; well, a lot more basic, but same idea &#8212;  but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn&#8217;t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps﻿ with, tickles, shows his ass to, seduces.</p>
<p><span id="more-1472"></span></p>
<p>Interactive brand experience offering viewers a humerous take on the product’s key functionality – allowing to correct one&#8217;s original intention, or infact to change tact entirely.</p>
<p>You can watch the intro video here, to go directly to the <a title="Youtube Tipp-Ex - tippexperience" href="http://www.youtube.com/user/tippexperience" target="_blank">YouTube: TippExperience</a></p>
<p>Brand: Tipp-Ex<br />
Agency: Buzzman (FR)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Business Tedious Task Automation</title>
		<link>http://takemetoyourleader.com/2010/09/09/business-tedious-task-automation/</link>
		<comments>http://takemetoyourleader.com/2010/09/09/business-tedious-task-automation/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 22:59:07 +0000</pubDate>
		<dc:creator>Rob Gonda</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Fake]]></category>

		<guid isPermaLink="false">http://takemetoyourleader.com/?p=1467</guid>
		<description><![CDATA[If you work on a large corporation, you know about time cards, expense reports, and other horribly tedious business overhead that takes so much of your time. I don&#8217;t know I&#8217;ve never put 1+1 together &#8230; As a long time technologist, I&#8217;ve used multiple automation tools such as selenium, or the selenium Firefox plugin to fill [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1468" title="fluidium_logo_icon" src="http://takemetoyourleader.com/wp-content/uploads/2010/09/fluidium_logo_icon.png" alt="" width="325" height="149" />If you work on a large corporation, you know about time cards, expense reports, and other horribly tedious business overhead that takes so much of your time. I don&#8217;t know I&#8217;ve never put 1+1 together &#8230; As a long time technologist, I&#8217;ve used multiple automation tools such as selenium, or the selenium Firefox plugin to fill out forms and automate testing &#8230; I ran into a new browser earlier this week called <a title="Fake Browser" href="http://fakeapp.com/" target="_blank">Fake</a> &#8211; as for Fake interactions with the web.</p>
<p>Fake is a new browser for Mac OS X that makes web automation simple. Fake allows you to drag discrete browser Actions into a graphical Workflow that can be run again and again without human interaction. The Fake Workflows you create can be saved, reopened, and shared.</p>
<p>Inspired by Apple&#8217;s Automator application, Fake looks like a combination of Safari and Automator that allows you to run (and re-run) &#8220;fake&#8221; interactions with the web.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="501" height="313" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=14697494&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="501" height="313" src="http://vimeo.com/moogaloop.swf?clip_id=14697494&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-1467"></span></p>
<p>Power Users will love Fake for automating tedious web tasks like filling out lengthy forms and capturing screenshots. Developers can use Fake for graphically configuring automated tests for their webapps, including assertions, assertion failure handlers, and error handlers.</p>
<p>All of Fake&#8217;s automation features are powered by Mac OS X&#8217;s native scripting tool – AppleScript. Which means Fake can be used to incorporate web automation into many other OS X scripting tasks.</p>
<p>Watch the video and see how simple it is &#8230; imagine how many hours it can save you &#8230; I&#8217;m trying my next long expense report with Fake.</p>
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