Strategy

Thank God For The Recession: 5 Trends That Will Reshape Marketing

Thank God For The Recession: 5 Trends That Will Reshape Marketing

I’m sure I’m not the first one to tell you: We’re in a recession. The doom has advertisers hanging signs along the lines of “Will Work For Food” on their agency walls, and marketers continue to face facts and figures like these, from Forrester’s 2009 Global CMO Recession Survey: 71% of marketing budgets have been(…)

Inexpensive Doesn’t Have To Mean Less Intelligent

Inexpensive Doesn’t Have To Mean Less Intelligent

The past year, although troubling and difficult for many people, has been a fascinating period in advertising. It has caused fundamental shifts in the balance of power between traditional and digital shops and, more important, changed the way that most savvy agencies approach marketing. Results are still king, but budgets are becoming more and more(…)

A CMO’s Checklist for Driving Change

A CMO’s Checklist for Driving Change

This is TMTYL’s first guest blog post by Adam Needles. You’ll see us doing this more frequently as we find more and more people that we think bring some very interesting opinions to the table. Enjoy! ———————————————————————————————————————————- The following is an excerpt from a recent piece, titled “A CMO’s Dual Imperatives – Driving Organizational and(…)

Free Social Media Monitoring Tools

Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 – Free Social Media Monitoring Techniques — interactive marketing blog special. Brand Overviews HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web(…)

Free Social Media Monitoring Techniques

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 – Free Social Media Monitoring Tools — interactive marketing blog special. We’ve previously posted why social media analysis tools are important, and ever since I’ve been trying(…)

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