Strategy

SapientNitro at SXSW 2011

SapientNitro at SXSW 2011

It always amazed me how SXSW calls for speakers about 11 months in advanced and has to lock down all sessions 6 months in advanced. Of course there could be some timeless sessions that will always make sense, but it’s hard to know how topics will be relevant 9 months from now … With that(…)

Inspiration: The Power of “Why”

A very inspirational video from the TED conference was shared with me by our friends in the Brisbane office this week that I think is really profound. It shows a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”. I think the thinking can be applied to(…)

The Old Spice Social Media Campaign Stats

The Old Spice Social Media Campaign Stats

I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by(…)

Viral Video Friday – An Old Spice Analysis

So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views … The latest one, called Old Spice | Questions got 3 million views in less than 1 week.

Social Media 2012: 11 Trends You Should Watch

Social Media 2012: 11 Trends You Should Watch

It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009′s biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its(…)

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