Take me to your Leader! » Sapient http://takemetoyourleader.com "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates. Fri, 22 Jan 2010 19:45:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Happiness Factory 3 Won An FWA! http://takemetoyourleader.com/2009/04/06/happiness-factory-3-won-an-fwa/ http://takemetoyourleader.com/2009/04/06/happiness-factory-3-won-an-fwa/#comments Mon, 06 Apr 2009 09:00:05 +0000 Freddie Laker http://takemetoyourleader.com/?p=988 Coca-Cola Happiness Factory 3 by Sapient

Sapient launched the first part of it’s digital campaign for Coca-Cola’s Happiness Factory 3 last week. The project, one of my lifetime favorites, was truly built on the blood, sweat, tears, ingenuity, and smiles of a lot of people. The site took a very large team of creatives, designers, developers, IA, project managers, animators, and 3d specialists to create. Check it out here.

I’m thrilled to announce that it won an FWA today! Hopefully this is a good sign and indication of a successful campaign that resonates with all who see it.

I also recommend checking out the HF3 MSN Messenger games we created with Microsoft. Microsoft said they pushed the boundaries of the platform and the multi-player experience is pretty amazing.

We’ve got some more stuff in the cooker, but you’ll just have to wait till it launches.

]]> http://takemetoyourleader.com/2009/04/06/happiness-factory-3-won-an-fwa/feed/ 1 Creative Evolution: Challenging the Creative Process http://takemetoyourleader.com/2009/02/06/creative-evolution-challenging-the-creative-process/ http://takemetoyourleader.com/2009/02/06/creative-evolution-challenging-the-creative-process/#comments Fri, 06 Feb 2009 16:43:29 +0000 Freddie Laker http://takemetoyourleader.com/?p=846 I generally make a strong effort not to talk about the things we’re working on at Sapient. Mainly because I loathe shameless self promotion, but also because I’m signed to so many client non-disclosure agreements that I’m generally relegated to limiting the details of my campaign work to “I make internet stuff.”

I’ve mentioned over the last year that I’m a fan of Kluster. Kluster is a group decision-making tool with its roots firmly set in social networking. It allows you to set up private or public groups focused around generating ideas in a democratic and collaborative environment enabled through technology.

Read the full article at AdAge.com

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