Do you see iPad traffic on iPad content? Is this a cult or a coincidence?

If you know me, I am obsessed with analytics … So I noticed today a massive spike in mobile traffic:

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Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer.

Our jobs are becoming more demanding. Big businesses now operate in a multi-market, multi-lingual, and frequently multi-brand world. A world filled with commercial and cultural nuances. The modern marketers I respect are finding ways to address these nuances by developing cross-market and cross-brand efficiencies. They’re fostering smarter collaboration across teams, agencies, and disciplines, producing big brand ideas that transcend tactical executions and work in markets of varying sophistication, and they’re leveraging their scale to lower costs while focusing their marketing dollars in the right growth areas. All while producing great work.

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My name is Freddie. I’m a recovering blog-a-holic. I’m happy to admit that I’m back on the sauce and blogging again.

If you hadn’t heard: I lost my laptop and even more tragically my flight log book (seen here) in the back of a London cab about two weeks ago. I’ve only now caught up with the back log and started to re-assemble my life and you will start hearing from me again on a weekly basis.

I stumbled across a couple of brilliant interactive art pieces over the last couple of weeks (via some smart friends of mine – Damion Parsons and Colleen DeCourcy). The first one is not very digital at all – it’s the ultimate “Human Interface” titled Hi. Effectively it’s a guy in a box that looks like a Microsoft surface performing all the computer functions himself. Entertaining and awesome – it’s a must watch and share video.

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This week I had a friend make a digital copy of my log book that I’ve been keeping since I was a kid. It has every flight I’ve ever taken in it since I was just over 3 months old. I’ve accumulated over 700 flights and 150 trans Atlantic crossings and I still take it on every flight. When I board the plane I give the book to the captain (typically through a flight attendant) and have the book recorded and signed in their own hand writing.

It is truly my most prized possession in the world as it’s the only material possession I own that’s not replaceable.

I thought it was about time I did this for safety’s sake if nothing else.

Check it out here: http://takemetoyourleader.com/logbook/

I recommend jumping to the 20th page where all the flights start, but the comments the captains leave are really classic ranging from funny to sentimental and they get better and better as time goes on and the book becomes a rich piece of history. I’ve had captains tell me their father’s had signed it or that they signed it once before 10 years ago.

I’m going to add a permanent menu link to the site to access the book and will keep it updated. I’m doing about 80 flights a year right now so it changes pretty rapidly.