I stumbled across an incredible story today on the Playstation gamer message boards. A young paralyzed teen had an idea for how to build a rig that would allow him to play video games. The teen worked with Mark Felling who did the physical assembly of the gear and after a couple months they had a kit that allowed the boy to use the vast majority of the controls on a PS3.  Read More »

I just got back from Boston after speaking at the New Marketing Summit. I met a lot of nice and interesting people and hopefully left a positive impression on the crowd.

I got to meet up with one of my favorite bloggers, who coincidentally organized the event, Chris Brogan. He wrote a great piece this week that echoes my sentiment of taking bold moves in a recession and using it as an opportunity to leave a mark in the marketing landscape.

He also used a metaphor of pirates and a pirate ship which pretty much guarantees instant inclusion into this blog. If you haven’t read Chris’ blog before you should check it out.

http://www.chrisbrogan.com/the-beauty-of-pirate-ships/

Ah, a fresh new Candystand.com smell...

It was announced yesterday that CandyStand.com, Wrigley’s premier gaming site, would be sold to a new third party. Candystand.com has long been hailed as a trend setter in branded entertainment sites boasting well over 5M unique visitors per month with hundred of high quality Flash games.

The new entity, Funktank, is a sister company to famed boutique digital shop WDDG who has been producing great award winning work in the digital space longer then most of us have been thinking about it.  Although the purchase of Candystand is interesting and apparently a sensible business move it raises a bigger question for boutique digital shops that hang in that gray area that is appealing to companies looking to buy them. They’re not big enough to get the multiples they want and so the deals just don’t make sense, but if you’re producing high quality work, and have been giving away your great ideas for years, why not just focus your talent inward and take over a successful web property?

I think this was a bold and brave move for James Baker (CEO of both companies) and the success of this project might very well change the “exit plan” of many small digital shops around the world.

Great YouTube Ad

I’ve seen two really first class uses of YouTube as a marketing tool recently and I thought you might enjoy seeing them as well. The first ad is for the new “Wario Land: Shake It” title on the Wii. The video which shows game play and the associated Wii hand motions also slowly starts to shake the entire YouTube page to pieces sending text and content flying. I’ve seen concepts like this before, but by being the first on YouTube it came on as totally unexpected which made it memorable and interesting.

http://www.youtube.com/experiencewii

The second ad for Samsung Instinct telephone. It uses some of the new functionality in YouTube to link between multiple videos. The series of videos are presented in a “Choose Your Own Adventure” style with amusing and racy content that is not only entertaining but demonstrates functionality on the phone successfully. Make sure you watch the video to the end to view the additional functionality.

http://br.youtube.com/watch?v=HoOCiaxIZF4

My congrats to the agencies behind both ads. In fact if you see this blog post and you worked on one of these send me an email. I’d love to take you out for a drink in recognition of your original thinking.

PART IV OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES:

Use with skill and caution....

In my previous post I talked about the concept of micro-celebrities. Where are some of these micro-celebrities and how do we use them help us launch products.

Look to Personal Blogging, Fanfiction Writing, Podcasting, Video Blogging, and even the profile pages of your friends on social networking sites. (The other option is to create your own micro-celebrities like Trevor the Mentos Intern, but we’ll get to that in a second.)

 Read More »

PART II OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES:

True loyalty – and the word of mouth buzz that comes with it – evolves naturally from the great experiences you have with a company over time.

Notably great experiences are punctuated by a moment of “wow”. Sometimes it’s when the product or service delights,  or maybe when it anticipates the needs of a particular niche or a large group of people, or my personal favorite, for no legitimate business reason, when it pleasantly surprises a person.

Many of you have initiatives using all of or most of these methods, and so do your competitors. You’re creating great ads hoping that consumers will connect with you. These ads are in banners, on search results, on branded micro-sites, in company blogs, and perhaps you have even created a page in Facebook or MySpace. These are all good things, but ultimately we’re still talking about the strategies that have effectively worked in advertising for the last 100 years with just more mediums in play.

Reaching Your Audience

 Read More »

I spent the whole of last week and the early part of this weekend worrying about Hurricane Ike (that is now unfortunately ravaging Cuba). I was absolutely convinced it was going to hit us and kept claiming “I have a bad feeling about this” like I was in some B horror movie.

I ended up putting up all the solid aluminum storm shutters on my house and going and shopping for supplies in case we were out of power for a week like we were a couple of years ago. I had even developed a plan to ride the storm out at the Sapient Hollywood office because it’s built like a bomb shelter.

The saddest part was that I had developed this crazy plan that I was going to report the entire storm via twitter including sending photos from out of the windows (as the office has very highly rated impact glass). I thought this was going to be an amazing experience to share with the world and I actually started to look forward to it.

I’m thrilled to say the storm won’t be hitting us and simultaneously embarrassed to say that I think I actually felt a moment where I was disappointed because I couldn’t try out this experiment. If you’re not following me on twitter already please add me at http://twitter.com/djm0ther.

I’m going to file this one under WTF, but it has some interesting features.

Nico Nico Douga is one of the most popular video sharing sites in Japan. The very unique feature they have is that users leaving comments on videos appear in an overlay in real time. This allows comments to be timed to certain aspects of the video adding relevant thoughts at the appropriate time. Some users have even used it to add sub titles to their video.

I think this is a great addition. I’ve been watching YouTube for some time waiting for a comparable feature to appear. I’m suprised they haven’t tested even a prototype to see if western culture makes this as much as phenomenom as the Japanese did for Nico Nico Douga.  Read More »

I fancy myself a bit of a music fanatic. I’m one of those obsessive compulsive types that organizes his music by genre and sub-genre and then decides the next week to sort my music by the order in which I first heard it. Think of the book/movie High Fidelity and then replace the record collection with an MP3 collection. (Sadly, I did have the records once too, but opted to digitize them all.)

I hope you enjoy this cross section of 5 albums you probably haven’t hear but should be listening to. It covers the full gambit of musical taste and should satisfy any night out unless you’re a country music fan. If you are a country music fan, please leave my blog now.

Cut Copy  - Ghost Colours

Cut Copy, an Australian band, have brought one of my favorite sounds to the modern age: new wave. This fun album mixes a bit of New Order, older The Cure, with a healthy influence of modern electronica and house. It hit #1 on the Australian charts and has proved to be a slow starter here, but everyone I show it to loves it. The song below is titled Out There On The Ice from the Ghost Colours album.

Santogold - Lights Out

You may have heard of this one. If you haven’t you don’t read up on music very often as she’s been called the artist to watch in 2008 by the BBC, Spin, and Rolling Stone. My favorite thing about this album is that it seems to have so many different styles from songs that remind of Siouxsie and the Banshees to dirty bassy funk. She toured with M.I.A. at one point and you might hear a track that let’s you understand why that pairing would make sense. If you’re looking for something fresh and new then this is a good album for you.

The song below is called L.E.S. Artists and it’s one of the first singles off her debut album.

She Wants Revenge - This Is Forever

She Wants Revenge’s last album was one of my favorite releases of the last two years. It’s like Bauhas reborn, but in my opinion bigger, bolder, and better. Their debut single Tear You Apart really got my attention. The new album which came out this year is equally worthy with a slight evolved sound. Something about the singers voice really appeals to me and this band easily fits onto my gothic guilty pleasure list.

The video below is from the single True Romance off the new album.

CSS - Donkey

CSS, like She Wants Revenge, was one of my favorite releases of last year. This quirky band from Brazil released a raw unapolagetic album filled with electric riffs, fast beats, and dirty vocals. It was crude and amateurish and I LOVED IT.

The second album, Donkey, is far more polished. It’s obvious that they got the attention of a top quality producer now that they’re so many records. I missed the rawness of the first album, but after taking the time to listen to it a couple more times I’ve come to the conclusion it’s a great album. You’re just better off if you don’t compare the two…

Rat is Dead is the first video single from the album Donkey.

Etro Anime - See The Sound

In the interest of not being predictable I’m going to mention an album that is three years old. Somehow it slipped past my radar so I’m going to guess it slipped past yours too. Etro Anime featuring Lissette Alea’s exquisite vocals can be described as a kind of electro-trip-hop smoothed out with a few jazz elements.

The album rounds out my top 5 list with something you want to play laying in bed as easily as you’d want to hear while entertaining friends. I love the sound and I think they’re just one of those unlucky bands whose album came out at the wrong time, because it’s lack of recognition is not for a lack of matching talent.

Watch Endless from their 2005 release. It’s probably one of the poppier tracks of the album. If you want to get a little deeper search for some of their other songs.

Today would have been my father’s 86th birthday. I have put a bunch of videos in the Media section of the website you might enjoy.

Regardless, I miss you dad.