Great YouTube Ad

I’ve seen two really first class uses of YouTube as a marketing tool recently and I thought you might enjoy seeing them as well. The first ad is for the new “Wario Land: Shake It” title on the Wii. The video which shows game play and the associated Wii hand motions also slowly starts to shake the entire YouTube page to pieces sending text and content flying. I’ve seen concepts like this before, but by being the first on YouTube it came on as totally unexpected which made it memorable and interesting.

http://www.youtube.com/experiencewii

The second ad for Samsung Instinct telephone. It uses some of the new functionality in YouTube to link between multiple videos. The series of videos are presented in a “Choose Your Own Adventure” style with amusing and racy content that is not only entertaining but demonstrates functionality on the phone successfully. Make sure you watch the video to the end to view the additional functionality.

http://br.youtube.com/watch?v=HoOCiaxIZF4

My congrats to the agencies behind both ads. In fact if you see this blog post and you worked on one of these send me an email. I’d love to take you out for a drink in recognition of your original thinking.

I spent the whole of last week and the early part of this weekend worrying about Hurricane Ike (that is now unfortunately ravaging Cuba). I was absolutely convinced it was going to hit us and kept claiming “I have a bad feeling about this” like I was in some B horror movie.

I ended up putting up all the solid aluminum storm shutters on my house and going and shopping for supplies in case we were out of power for a week like we were a couple of years ago. I had even developed a plan to ride the storm out at the Sapient Hollywood office because it’s built like a bomb shelter.

The saddest part was that I had developed this crazy plan that I was going to report the entire storm via twitter including sending photos from out of the windows (as the office has very highly rated impact glass). I thought this was going to be an amazing experience to share with the world and I actually started to look forward to it.

I’m thrilled to say the storm won’t be hitting us and simultaneously embarrassed to say that I think I actually felt a moment where I was disappointed because I couldn’t try out this experiment. If you’re not following me on twitter already please add me at http://twitter.com/djm0ther.