Google Instant Search disrupts SEO

Google announced and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.

  • Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
  • Predictions – One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
  • Scroll to search – Scroll through predictions and see results instantly for each as you arrow down.

Here’s a video that explains Google Instant in greater depth:

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Google Vs. Facebook: Google Me is not a rumor

Citing a “very credible source,” Digg founder Kevin Rose tweeted that Google is readying “Google Me,” a social network intended to compete with Facebook … The Tweet was now deleted, but not before many sites including Gizmodo, and Louis Gray already wrote about it.

TechCrunch confirmed today that it’s not a rumor, it’s real.

D’Angelo, who was Facebook’s CTO for years, shared his thoughts as an answer to one of the questions on Quora. Here’s his response:

  • This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.

Google has failed over and over again in providing any service that’s user friendly, i.e. Buzz, Latitude, Social Search, Google Friend Connect, Wave, Wave again, especially Wave … Though mark my words, Latitude will take off and will be base of amazing LBS services … Anyways, Google usually lacks of good design and usability, which makes it hard to believe they can compete with Facebook.

But the funny bit is that while Google is going after social networking, Facebook is making the move towards search. Shiv shared some thoughts on Facebook Search, and although I have some different thoughts, [Facebook] Open Graph is the beginning of a new semantic search that goes deep as opposed to broad and finds relevant content based on profile, location, and human recommendations.

So my predictions:

1. Google Me will have amazing technology, platform, have geo-social-mobile as a core, leverage elements from Latitude, Buzz, Open Social, and will be native to all new releases of the Android platform, including Google TV. Their success will rely on Google making a massive effort in making it usable, friendly, and having a good design.

2. Facebook will enter the search war, but not before they enter the display advertising arena. Search is a low priority as it provides less direct revenue opportunity for Facebook, whereas serving relevant context / social aware ads on 3rd party websites using the Facebook Open Graph provides a massive immediate revenue opportunity.

Let’s All Celebrate The Death of DRM

The Death of DRM - Digital Rights ManagementJust in case you hadn’t heard – iTunes is officially dropping DRM and will be releasing all future tracks as 256 kbs AAC files (very high quality audio format).

This is a true sign that the music industry has accepted that the right way to manage piracy isn’t by making consumers jump through ridiculous security hoops, but by offering a high quality convenient service.

Apple will also be allowing iPhone users to download tracks directly to their phone via the 3G network as opposed to only being able to download via a wireless network.

From Apple’s perspective this could continue to boost sales of their products such as the iPod and iPhone due to increased flexibility, but it might also cause a decline in market share for iTunes as their current iPod and iPhone users will be less restricted in their choice of music download services.

The end of DRM might embolden a host of new, online download venues and other ventures as traditional album sales slump. Album sales fell 9.5 percent in 2007 while the sale of digital tracks rose 45 percent.

You can read about the iTunes changes in more detail here.

YouTube as a discussion destination

Guitar virtuoso Joe Satriani has sued Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used “substantial original portions” of his song If I Could Fly from 2004, seeking damages for “any and all profits.” The lawsuit has been filed in Los Angeles federal court.

Chris Martin has said: “We’re definitely good, but I don’t think you can say we’re that original. I regard us as being incredibly good plagiarists.” I bet he wishes he hadn’t said that now…  Read More »

Adobe Max Day 1: Keynote

First big announcement is that there’s a new emphasis on the Flash Platform – as originally called by Macromedia in 2005. Flash, Flex, AIR, and Thermo are just tools to develop experiences using the Flash Runtime, and apparently all these names are just confusing people. Adobe decided to consolidate everything into one platform and market it accordingly. Thermo was officially renamed to Flash Catalyst, and for those of you not familiar with Thermo, it’s a new tool still on early stages of development, targeted to designers or more specifically interactive designers, and allows them to convert a PSD or AI file into a RIA with all events, motions, states, animations, and data… and the best part is that it generates mxml and as3 code so a developer can extend and continue the development using Flex Builder.  Read More »