Shanghai Apple Store Tour

I finally managed to get over to the Apple store in Shanghai today. Even though I’m unabashedly addicted to technology I’m not the type to hang out in the long opening lines, but I was thrilled to come see the amazing new location today with some of the team from SapientNitro. It’s everything you’d expect of Apple’s flagship store for China. It’s beautiful, ambitious, and as with most things in Shanghai… BIG. I ended up filming the experience on my iPhone 4 (appropriately), edited it in iMovie, and then uploaded for your pleasure.

Enjoy!

Shanghai Apple Store from Freddie Laker on Vimeo.

iPad Cult – Spike in Mobile Traffic

Do you see iPad traffic on iPad content? Is this a cult or a coincidence?

If you know me, I am obsessed with analytics … So I noticed today a massive spike in mobile traffic:

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Last month I wrote why Apple doesn’t allow Adobe near the iPhone. Today, Adobe is trying to get into the iPad … Adobe will roll out new publishing software for tablets. This new software, which will soon take its place in the Creative Suite pantheon, will be downloadable from Adobe Labs and will include tools that bridge the gap between print-oriented InDesign and software for interactive formats.

Adobe released a video showcasing the new capabilities, available to watch at Adobe TV and embedded below. You will noticed they added tons of capabilities around content … such switching images, embedding video and rich content … but it’s all about content? What about gesture navigation? what about the experience? For how long will Adobe keep missing the experience aspect that makes Apple, Apple.

The new magazine experience in a tablet is not based on technical capabilities of the tablet, it’s all about providing a richer experience to the user… making it more natural, seamless, human per-se.

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iPhone 4 – iAd – Nissan Leaf

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface. The difference is that you don’t download it voluntarily at the app store, you only get it by clicking an iAd banner.

Adobe, stop trying to get into the iPhone

Latest news, Adobe finally gets into the iPhone/iPad by delivering Flash-based ads to the iAd network.

Mashable reads: “Adobe to Bring Flash-Based Ads to iPhone: Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple’s iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not currently support) into the competing HTML5 format”

Now, has Adobe stopped for a second to think, if you can do everything Flash can do in html5, why using Flash at all?  The one advantage that I see is to re-tool banners in multiple media and leverage assets for web & mobile — which is a strong statement … but it does not mean Flash will run in the iPhone, and it most likely mean that not all Flash functionality will work either …

Every step Adobe makes to expand Flash to the iPhone just takes them a step backwards and make people start saying Flash is dead. I do not believe Flash is dead, but that deserves a full article which I will post soon.