Current predictions:

• Apple will launch a new iOS based device priced at $99
• The iTV will only have 16Gb of Flash based storage
• It will mainly stream content from a local computer or the cloud
• It’s only capable of 720p as opposed to 1080p
• Apple is negotiating 99 cents rentals, down from $1.99 to $2.99, or even higher for HD. This will also apply for iPhone, iTouch, and iPad content consumption.
• The device will have a built-in camera, or will be able to connect to one and run FaceTime.
• iOS will run apps

Extending on this last point: Apps … brands, marketers, advertisers, or any experience designer, this is the big question … How will they work? Can you run existing apps in the big screen? but if you do, the big screen is not multitouch, damn, it’s not even touch! You will need a special control just to point and click …

So perhaps you can’t run the same apps in the big screen … and you know, maybe it’s better if we don’t … the screen apps are content companions … the main purpose of the TV is not to run apps, but apps are there to extend and amplify the experience of TV content consumption.

Apps could run on sidebars, overlays, show and hide, or a number of different visual options; but in order for them not to be dump widgets — i.e. a weather widget — they will need to be connected, obviously, but also have contextual information of the content you’re watching. Imagine apps that allow friends to chat about content, possibly with FaceTime, but also interact with other friends watching the same show … enable co-watching experiences. Leave timestamped messages into content, or be pre-loaded with metadata about the content and let you explore more info about actors, places, sets, products … even let you click to buy the products you’re watching … The possibilities are endless.

This is a smart move on Coke’s end. Everyone knows that Coke mainly targets teens, and what if instead of marketing to teens, you get teens come to you, promote you, share, chat, and advocate your brand? Dream came true …

Coke organized this experimental amazing hangout villa they called The Coca Cola Village. They’ve been doing it for a few years, or at least I found videos from 2008 and 2009.

This year’s was a little different though, an Israeli agency called E-dologic — part of Publicis, extended the event in effort to bring the Facebook “Like” to the real world. Not only they invited thousands of teens who talk about this through traditional word-of-mouth, but they used the Facebook Presence-like concept where they distribute teens a wristband, they link it to their Facebook account, and the village automatically digitalize, archive, organize, and share their experience. It makes it easy to re-live the fun, read the comments, see their friends, share activities, and for Coke? instant-massive-ultra-influencing system that leverages teens to promote Coke’s brand among their circles.

Really nicely done. As expected, Facebook will keep penetrating the real-world. Next efforts will probably use the open graph to describe more precise locations and describe relationships among people, places, and objects.

At the recent E3 Expo, Xbox fans eagerly anticipated news around their favorite gaming console. Expected announcements ranged from the unveiling of their new motion-control system to the release of several hot new games including “Halo 3: ODST.” While each of these is a big deal for the gaming community, it was another announcement that might literally result in a “game over” message to the competition and a significant shift in the impact of gaming and in-game marketing.

Move over “Beatles: Rock Band.” Step aside “Max Payne 3.” Look out “Resident Evil 5.” Twitter and Facebook are coming to Xbox. That’s right, on June 1, the people of Xbox 360 announced they are integrating these leading social networks to Xbox Live, the company’s online multiplayer gaming and digital media delivery service.

When pitted against the likes of a motion controlled system, Twitter and Facebook are fighting an uphill battle for buzz. In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. But if you take a few minutes to glance over the official company statements concerning these integrations you will quickly discover why this move is one of pure genius. In fact, I would go so far as to say that Microsoft might have just have just announced what could be the real deathblow to the competition.

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Adobe demoed Flash 10 runtime for mobile back at Adobe Max 2008 on the Android platform, the Windows mobile and the Symbian platform. During the keynote, I remember that Kevin Lynch mentioned that Adobe has been working on Flash for the iPhone without much Apple support …

The ongoing debate over Flash on the iPhone appears to be over after Adobe CEO Shantanu Narayen announced last week at the World Economic Forum that Adobe and Apple are working together in an effort to bring Flash to the iPhone.

While Narayen didn’t answer the question of whether Apple had strengthened its commitment to putting Flash on the iPhone he did point out that the ball was now in Adobe’s court. “We have the developer kit and the onus is now on us,” he said.

During the Bloomberg interview, Narayen said that Adobe plans to have over a million devices shipped by the end of the year that have Flash and he’s not just talking iPhone; the company is working on the Android platform, the Windows mobile and the Symbian platform.

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Msnbc.com’s brand new inauguration video player features some innovative features: beyond streaming the live event itself, it features inauguration speeches stretching back for decades. Each has a transcript in a sidebar. Click a word or a tag, and you jump instantly to that location in the video. Highlight a sentence or two, and it spits out a little code, letting you embed that exact clip on your blog. Dynamic editing, right from the player… More about the player in the Wall Street Journal.