As Rob pointed out in an earlier post Adobe announced that Flash 10 would be released for mobile devices with an ARM processor in 2009. It's easy to skate past this fairly technical sounding press release if you're in the marketing world, but the implications of what this will do ... Read More »

Great day at Ad:Tech today, from panels to contacts, new business opportunities, new technologies, new trends, new services... Ad:Tech has it all. The day started with a keynote from Jonathan Klein, President of CNN/US. John said that CNN embraces innovation, new technologies, new techniques, new trends, and urges all their employees ... Read More »

LinkedIn announced today that it's adding the ability to add custom applications to your profile page. It's based on the OpenSocial application development platform. OpenSocial didn't take off nearly as fast as I thought it would. I had always assumed that when MySpace enabled it that adoption would pick-up rapidly. LinkedIn ... Read More »

Social media has played a massive role in recent US politics and its influence will continue to increase over time. Although this trend permeates social networking, blogger outreach programs, and even more traditional banner ads across both of these mediums, the use of Twitter is particularly fascinating. For example, the ... Read More »

[caption id="attachment_437" align="alignnone" width="598" caption="Ah, a fresh new Candystand.com smell..."][/caption] It was announced yesterday that CandyStand.com, Wrigley's premier gaming site, would be sold to a new third party. Candystand.com has long been hailed as a trend setter in branded entertainment sites boasting well over 5M unique visitors per month with hundred ... Read More »

A friend tipped me off to this great post on Josh Spear's blog on "Cat Cafes" in Tokyo, Japan. Essentially you can go to to a cafe and rent a cat to play with for an hour. As Josh points out - this is really indicative of how unique their ... Read More »

PART III OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES: Everyone talk's about using "key influencers". We hear these terms used in pitches for new campaigns all the time.

 It’s easy to think of businesses, celebrities, or high profile websites as “key influencers” or places “key influencers” ... Read More »

Introduction Imagine a device that scan all internet activity and throttle p2p traffic, reduce spam, protect against hacking attacks, scan against viruses, all done in real time for millions of users. Now imagine the same device can also read all your email, know what sites you visit, see every form post ... Read More »

The second Microsoft "Bill and Jerry" ad is online today. It already had over 300,000 views by the time I was able to make some time to look at it. Several people have been quick to point out it feels almost like an episode of the American comedy "Arrested Development". It's ... Read More »

Over the last twelve months many people have asked me I was concerned about the pending recession and how I thought our industry will fare. I've watched a lot of changes happen in the digital marketing world both from the perspective of a boutique shop and now as large publicly ... Read More »