This is a smart move on Coke’s end. Everyone knows that Coke mainly targets teens, and what if instead of marketing to teens, you get teens come to you, promote you, share, chat, and advocate your brand? Dream came true …

Coke organized this experimental amazing hangout villa they called The Coca Cola Village. They’ve been doing it for a few years, or at least I found videos from 2008 and 2009.

This year’s was a little different though, an Israeli agency called E-dologic — part of Publicis, extended the event in effort to bring the Facebook “Like” to the real world. Not only they invited thousands of teens who talk about this through traditional word-of-mouth, but they used the Facebook Presence-like concept where they distribute teens a wristband, they link it to their Facebook account, and the village automatically digitalize, archive, organize, and share their experience. It makes it easy to re-live the fun, read the comments, see their friends, share activities, and for Coke? instant-massive-ultra-influencing system that leverages teens to promote Coke’s brand among their circles.

Really nicely done. As expected, Facebook will keep penetrating the real-world. Next efforts will probably use the open graph to describe more precise locations and describe relationships among people, places, and objects.

If you’re not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? By using the wealth of knowledge available via your social profile and other digital sources. This evolution of the web isn’t possible, of course, unless some centralized group with some form of open platform can share your social profile — and even, potentially, your location — with any other digital property. It is the inevitable future of our digital world and those who control it will dominate the next phase of the internet.

Facebook’s Open Graph offers far more than the ability to “like pages.” It’s Facebook’s play to power the semantic web.

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Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it’s about 3d soccer experience just in time for the world cup, not only because it’s the first one with real 3d illustrations, but also because they make use of the building’s doors and windows to make it seem more real … it seems like the building is part of it, not just a massive projection area.

Really well done Sony. This projection was again created by NuFormer in the Netherlands and I must say these guys would have to be one of the top mapping agencies out there. The creative concept, mapping precision and execution are simply stunning! I will say that I think the Samsung 3D Projection was still more innovative in it’s concept and execution, but it’s good to see with just 3 concepts out there how different they can be. Now where is the US one? There’s a massive white building in Lincoln road with great exposure that would be ideal for it! Really, I’m sure Sapient will help negotiate and get all approvals to do it

I’ve always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky … but it’s actually happening … within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don’t know the laws and regulations for it, but I’m sure there are some, otherwise we would see add projected on every building – ad saturation.

Samsung introduced 3d projections in Amsterdam to promote their new to-be-launched 3d tv’s. I would _love_ to get one for the world cup, but I could only hope.

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At the recent E3 Expo, Xbox fans eagerly anticipated news around their favorite gaming console. Expected announcements ranged from the unveiling of their new motion-control system to the release of several hot new games including “Halo 3: ODST.” While each of these is a big deal for the gaming community, it was another announcement that might literally result in a “game over” message to the competition and a significant shift in the impact of gaming and in-game marketing.

Move over “Beatles: Rock Band.” Step aside “Max Payne 3.” Look out “Resident Evil 5.” Twitter and Facebook are coming to Xbox. That’s right, on June 1, the people of Xbox 360 announced they are integrating these leading social networks to Xbox Live, the company’s online multiplayer gaming and digital media delivery service.

When pitted against the likes of a motion controlled system, Twitter and Facebook are fighting an uphill battle for buzz. In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. But if you take a few minutes to glance over the official company statements concerning these integrations you will quickly discover why this move is one of pure genius. In fact, I would go so far as to say that Microsoft might have just have just announced what could be the real deathblow to the competition.

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