PART II OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES:
True loyalty – and the word of mouth buzz that comes with it – evolves naturally from the great experiences you have with a company over time.
Notably great experiences are punctuated by a moment of “wow”. Sometimes it’s when the product or service delights, or maybe when it anticipates the needs of a particular niche or a large group of people, or my personal favorite, for no legitimate business reason, when it pleasantly surprises a person.
Many of you have initiatives using all of or most of these methods, and so do your competitors. You’re creating great ads hoping that consumers will connect with you. These ads are in banners, on search results, on branded micro-sites, in company blogs, and perhaps you have even created a page in Facebook or MySpace. These are all good things, but ultimately we’re still talking about the strategies that have effectively worked in advertising for the last 100 years with just more mediums in play.
Reaching Your Audience
