I love apps on my mobile devices. Some might argue I have an app addiction with literally 15 to 20 apps being bought a month between my iPhone, HTC Desire, and my iPad. Since apps are reviewed by the app stores I don’t worry about my devices crashing and if I don’t like them they’re easy to uninstall so I’m always to try out apps by businesses and brands a like. In fact it’s pretty normal fair these days for brands to be creating apps and games and distributing these (typically free) brand experiences through the app stores. In fact I find they tend to make their way into almost every digital pitch these days.
Why then did desktop applications as brand experiences never take off?
Adobe Air made it easy for Flex and Actionscript developers to create multi-platform desktop apps and yet the world of desktop apps as marketing experiences never went mainstream. There are so many clear benefits including being an ongoing engagement with consumers on one of their most personal devices that they might spend hours and hours a day on.
