Creative Inspiration – Cannes Lions 2010

Posted at: July 2, 2010 at 8:52 am | By: Rob Gonda | View Comments.
Filed under : Advertising, Events

Freddie sent this email internally, but no reason we shouldn’t share.

The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list.

“Andes Teletransporter” / InBev:
http://www.canneslions.com/work/outdoor/entry.cfm?entryid=7582&award=1 (click view movie)

“Sounds of Hamburg”  / Philharmonic Orchestra of Hamburg
http://awards.jvm.com/alster/2010/cannes/sounds-of-hamburg/

“Smile Activated Vending Machine” / Unilever / A SapientNitro Winner:


“Replay” / Gatorade:
http://www.canneslions.com/work/promo/

“The Fun Theory” / Volkswagen:
http://www.adqualifier.com/cannes2010/thefuntheory/index.html

“Chalkbot” / Nike Livestrong Foundation:
http://www.uniqlo.com/calendar/

“AutoTrader Mobile App” / AutoTrader / A SapientNitro Winner:
http://www.sapient.com/awards/autotraderapp/

“Verbatim Championship” / Verbatim:
http://verbatim.imgsrc.co.jp/award/en/

“Value Menu” / Burger King:
http://www.canneslions.com/work/media/ (click view movie)

“Go Beyond Borders” / CNN:
http://www.canneslions.com/work/media/entry.cfm?entryid=6106&award=2 (click view movie)

“Monkey” / WWF:

View Comments.

  • http://twitter.com/PabloEndler PabloEndler

    Great stuff. Thanks!

  • http://twitter.com/sapientnitro SapientNitro

    Trends I saw: 1) many of the campaigns revolved around PR stunts – guerrilla marketing is en vogue again, thx to social media. 2) many were creative & funny executions but lacking in brand-led thinking and storytelling. 3) several (e.g., Chalkbot) involved inventions. The organizers may need to re-think calling this an “ad festival.” 4) creative ideas can come from anywhere – digital, print, TV, OOH but if it’s good, the creative extensions are an easy follow-on. Look at Old Spice: it started as a simple TV spot & took off from there.
    – David LaBar

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"Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.

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