iPhone 4 – iAd – Nissan Leaf

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface. The difference is that you don’t download it voluntarily at the app store, you only get it by clicking an iAd banner.

Creative Inspiration – Cannes Lions 2010

Freddie sent this email internally, but no reason we shouldn’t share.

The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list.

“Andes Teletransporter” / InBev:
http://www.canneslions.com/work/outdoor/entry.cfm?entryid=7582&award=1 (click view movie)

“Sounds of Hamburg”  / Philharmonic Orchestra of Hamburg
http://awards.jvm.com/alster/2010/cannes/sounds-of-hamburg/

“Smile Activated Vending Machine” / Unilever / A SapientNitro Winner: