
If you’re not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? By using the wealth of knowledge available via your social profile and other digital sources. This evolution of the web isn’t possible, of course, unless some centralized group with some form of open platform can share your social profile — and even, potentially, your location — with any other digital property. It is the inevitable future of our digital world and those who control it will dominate the next phase of the internet.
Facebook’s Open Graph offers far more than the ability to “like pages.” It’s Facebook’s play to power the semantic web.