I finally managed to get over to the Apple store in Shanghai today. Even though I’m unabashedly addicted to technology I’m not the type to hang out in the long opening lines, but I was thrilled to come see the amazing new location today with some of the team from SapientNitro. It’s everything you’d expect of Apple’s flagship store for China. It’s beautiful, ambitious, and as with most things in Shanghai… BIG. I ended up filming the experience on my iPhone 4 (appropriately), edited it in iMovie, and then uploaded for your pleasure.

Enjoy!

Shanghai Apple Store from Freddie Laker on Vimeo.

Do you see iPad traffic on iPad content? Is this a cult or a coincidence?

If you know me, I am obsessed with analytics … So I noticed today a massive spike in mobile traffic:

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Last month I wrote why Apple doesn’t allow Adobe near the iPhone. Today, Adobe is trying to get into the iPad … Adobe will roll out new publishing software for tablets. This new software, which will soon take its place in the Creative Suite pantheon, will be downloadable from Adobe Labs and will include tools that bridge the gap between print-oriented InDesign and software for interactive formats.

Adobe released a video showcasing the new capabilities, available to watch at Adobe TV and embedded below. You will noticed they added tons of capabilities around content … such switching images, embedding video and rich content … but it’s all about content? What about gesture navigation? what about the experience? For how long will Adobe keep missing the experience aspect that makes Apple, Apple.

The new magazine experience in a tablet is not based on technical capabilities of the tablet, it’s all about providing a richer experience to the user… making it more natural, seamless, human per-se.

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I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable is pretty good.

Inevitably and as expected, the videos got views, but following rapidly increased across all channels.

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So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views …

The latest one, called Old Spice | Questions got 3 million views in less than 1 week.
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