I’ve handled two keynotes in the last couple months for both the Figaro Social Media Conference and the Social Media World Forum, both in London, in the last five months that I really enjoyed working on. The first of those two presentations is called Social Media 2012 and thanks to some persistent poking I’ve been encouraged to put them up on SlideShare including a full audio voice over.
Social Media 2012 focuses on new innovations in social media that are just starting to appear in production or experimental forms and that I believe will be future trends to watch as marketers. Regardless of your knowledge level with social media you will find content in here that you have not heard or seen before and I hope you find it as inspiring to listen to as I found it to research and develop for this presentation.
April 4th, 2010 at 9:43 am
Excellent presentation Freddie, thanks for sharing this with everyone. It has set so many ideas off bouncing around in my head that I don’t know where to begin! I can see why you opted to delete ‘social’ from one of the sides, however coming at this from another angle do you think we could also make an argument for deleting ‘media’ instead by 2012?
When companies decide ‘we need to have a social media strategy’ they invariably think 1) get a Facebook page, 2) sell more stuff. If they were to delete the word ‘media’, it simply becomes ‘we need a social strategy’, which is about 1) being more sociable and 2) treating customers like people, regardless of the media through with they choose to communicate.
This is something that small business’ have done really well over the years due to their size and human to human contact. Big corporates on the other hand have failed miserably at this and managed to cloak their antisocial behaviour with multi-million pound brand campaigns – not any more! The big corporates now have the opportunity to empower their staff and build their brands by being more sociable… whether or not they choose to take advantage of this could be the decision that makes or breaks them.
April 6th, 2010 at 3:45 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 6th, 2010 at 10:36 pm
Freddie Thank you for these precious insights. I do agree Mark, excellent presentation.
Mark by the way, for big corporates this is the main challenge, understand this new environment and try to act properly. And I personally think they just have one option, take advantage from it, or die!
People want to talk to peers not to companies.
April 7th, 2010 at 2:29 am
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 7:13 am
A superb presentation.
One thing that should also be mentioned is the death of the web site as we know it – customers will expect web sites to be literally “living” – alive and organically social to their core.
Users simply will not be able to tolerate any sniff of staticky types of web experiences – their expectation for digital experience will have been raised almost beyond our current comprehension.
So, when considering your next big web refresh, consider the new real-time socially induced experience that users will demand. And get yourself a great agency.
April 7th, 2010 at 10:38 am
Thanks for your feedback on my presentation.
@Mark/Gian – Great insight. I’m not sure I agree about dropping media. The main reason is that I think it’s important that we (marketers) are in the business of driving commerce in whatever form. It will be up to us to learn how to do this tastefully though and in a way that works with the new channels available to us. Big businesses and small business both drop the ball here. Typically poor tactics reek of a bit of desperation. Now that we’re getting better at correlating increases in conversation to sales we’ll find that businesses will be more comfortable with just increased engagement.
April 7th, 2010 at 10:55 am
No ideas. Just trends.
And I don’t agree about privacy, twitter users are exceptional. FB users are much more eagerly defending their privacy.
April 7th, 2010 at 11:33 am
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 11:48 am
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 12:34 pm
Freddie – Fantastic post. It really caught my eye and I’d love to have you on my show via Skype to discuss (I interview entrepreneurs, media-preneurs, interesting folks, marketing leaders).
Not sure of the best way to reach out to you, but love to have you.
-D
April 7th, 2010 at 1:02 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 1:26 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 4:32 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 7th, 2010 at 11:44 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 8th, 2010 at 8:06 am
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
April 8th, 2010 at 3:17 pm
Freddie – Very informative. Some interesting points that caught my attention and had some questions/comments for you.
Firstly, do you see a scenario where search engines will get segmented. Search engines specially catering to social content or technical content or news etc.?
One more query: at the end of the day we have just 24 hrs. How would the competition between social sites play out? As i see it, Wave is very different from FB and FB is very different from twitter. Though ppl might open multiple accounts, there is bound to be a couple of winners who ll get the most users and that will determine how the social media landscape might change.
Lastly: Countries like India and china have a lot of catching up to do where social media is concerned. Do you see that catching up happening very quickly? Wht about other emerging markets like africa??
Wud love to hear from you
April 11th, 2010 at 4:37 pm
[...] Freddie Laker para abrirla y descubir como serán los social media del 2012. De sus predicciones (completo en la presentación) yo me quedo con [...]
May 2nd, 2010 at 7:27 pm
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
May 13th, 2010 at 4:27 pm
Interesting observations/predictions Freddie. For what it’s worth, I suggest “Interactive Media” instead of “Digital Media” because that’s what we’re really talking about – the ability to interact within and across the media platform itself. In that regard, telemarketing could even be included. My 2 cents…
May 24th, 2010 at 5:19 am
Excellent presentation. Thank you for sharing.
June 15th, 2010 at 7:24 pm
[...] wie Social Media in Zukunft aussehen könnte, basierend auf einer umfangreichen Präsentation im Blog von Freddie [...]
July 18th, 2010 at 4:01 pm
[...] what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]