http://takemetoyourleader.com/2009/07/22/creating-sustainable-conversations-is-the-key-to-social-media-success/ "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates. Thu, 29 Jul 2010 19:50:13 +0000 hourly 1 http://wordpress.org/?v=336 http://takemetoyourleader.com/2009/07/22/creating-sustainable-conversations-is-the-key-to-social-media-success/comment-page-1/#comment-849 Andrew Collins Mon, 17 Aug 2009 02:52:43 +0000 http://takemetoyourleader.com/?p=1048#comment-849 I hear you! It still baffles me today when a major international brand invests in a digital campaign which actually ends. The consumer hasn't stopped but the campaign has ended. Recently i did a review of a BMW campaign which seemed to emulate this - though they had great success, there was little follow up at the conclusion of the campaign. See http://zerosocialmedia.com/2009/08/bmws-flirt-with-the-masses-qzone-1-series-launch/ I hear you! It still baffles me today when a major international brand invests in a digital campaign which actually ends. The consumer hasn’t stopped but the campaign has ended. Recently i did a review of a BMW campaign which seemed to emulate this – though they had great success, there was little follow up at the conclusion of the campaign.
See http://zerosocialmedia.com/2009/08/bmws-flirt-with-the-masses-qzone-1-series-launch/

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