This week I had a friend make a digital copy of my log book that I’ve been keeping since I was a kid. It has every flight I’ve ever taken in it since I was just over 3 months old. I’ve accumulated over 700 flights and 150 trans Atlantic crossings and I still take it on every flight. When I board the plane I give the book to the captain (typically through a flight attendant) and have the book recorded and signed in their own hand writing.

It is truly my most prized possession in the world as it’s the only material possession I own that’s not replaceable.

I thought it was about time I did this for safety’s sake if nothing else.

Check it out here: http://takemetoyourleader.com/logbook/

I recommend jumping to the 20th page where all the flights start, but the comments the captains leave are really classic ranging from funny to sentimental and they get better and better as time goes on and the book becomes a rich piece of history. I’ve had captains tell me their father’s had signed it or that they signed it once before 10 years ago.

I’m going to add a permanent menu link to the site to access the book and will keep it updated. I’m doing about 80 flights a year right now so it changes pretty rapidly.

If you don’t have time to microblog, nanoblog! — interactive marketing blog special.

Sapient launched the first part of it’s digital campaign for Coca-Cola’s Happiness Factory 3 last week. The project, one of my lifetime favorites, was truly built on the blood, sweat, tears, ingenuity, and smiles of a lot of people. The site took a very large team of creatives, designers, developers, IA, project managers, animators, and 3d specialists to create. Check it out here.

I’m thrilled to announce that it won an FWA today! Hopefully this is a good sign and indication of a successful campaign that resonates with all who see it.

I also recommend checking out the HF3 MSN Messenger games we created with Microsoft. Microsoft said they pushed the boundaries of the platform and the multi-player experience is pretty amazing.

We’ve got some more stuff in the cooker, but you’ll just have to wait till it launches.

There’s been a common misconception for quite sometime that social networks were only filled with teens and young adults, and although this still applies for some very youth focused networks like Habbo, the reality is social network use is now mainstream.

Inside Facebook ‘s latest data reveals some fascinating details about the Facebook’s user base. For example the number of US users over the age of 35 has double in the last 60 days, women over 55 years of age are the fastest growing demographic in the last 90 days, and the 26-44 year old age group now account for 41% of Facebook’s audience.

Facebook is just one of many social networks undergoing comparable demographic shifts. We’re living in an age where social networking and social media destinations site are big business and are easily as recognizable as major portals of five years ago. The concept of “social functionality” is being built or has already been built into most major sites and this trend will only continue as social networks de-centralize through tools like Facebook Connect.

What does all of this mean for marketers?

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Every day I’m reminded why I love the internet. Recently it was because Google Streetview caught some people LARPing but today it’s because the wonderful denizens of the web have completely deconstructed the latest Microsoft campaign — the one called “Laptop Hunters,” created by Crispin Porter & Bogusky — and in doing so have cried foul play. 

The “Laptop Hunters” story presents an interesting case study around the importance of being transparent and honest in today’s digitally connected word, particularly if part of your audience includes what I like to call the tech savvy “fanboys.”

What the fanboys discovered is that Lauren, the average person supposedly invited to participate in this quest for a sub-$1,000 laptop, is not just some random person. She is actually a member of the Screen Actor’s Guild.

The boys then took the time to analyze every frame of the commercial in detail. They noticed, for instance, that a random person passing by the Apple store when Lauren walks in is in a eerily comparable position when she walks out, which lead them to question whether the whole event was staged or if she even walked into the store at all.
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