Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 – Free Social Media Monitoring Techniques — interactive marketing blog special.
Brand Overviews
- HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
- Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
- socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.
Blog Search Tools
- TECHNORATI Search – Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
- TECHNORATI Advanced – Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
- Google Blog Search – Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
- IceRocket – Blog search tool that also graph-ifies!
- BlogPulse – Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.
Buzz Tracking
- Serph – Track buzz in real time
- Google Trends – shows amount of searches and google news stories
- Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.
- BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)
- Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.
- eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.
Message Board Search Tools
- BoardTracker – tracks words in forums
- BoardReader – Search multiple message boards and forums.
- Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.
- Google Groups – Searches usenet groups.
- Yahoo! Groups – Searches all Yahoo! Groups.
Twitter Search Tools
- Twitter Search – Search keywords on Twitter which “self-refreshes”. See what’s happening — ‘right now’.
- Twitstat – Twitter Tweitgeist – Tag cloud for last 500 Tweets
- TweetScan – search for words on Twitter
- Twit(url)y – see what people are talking about on Twitter
- Hashtags – Realtime Tracking of Twitter Hashtags
- TweetBeep – Track mentions of your brand on Twitter in real time.
- Twitrratr – Rates mentions of your search term on Twitter as positive/neutral/negative
- TweetMeme – View the most popular Twitter threads occurring now.
- TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud.
- Twilert – Twitter application that lets you receive regular email updates of tweets containing your brand, product, service.
Web Site Traffic
- Compete – Competitor site traffic reports. Estimates only of monthly visitor data. Best used on large high-traffic Web sites.
- Quantcast – Use this on large high-traffic Websites. It allows you to compare multiple web sites in one handy chart. Estimates only of monthly visitor data.
- Alexa – Comparative site traffic reports. Includes estimated reach, rank and page views.
- BlogFlux Page Rank – Tells you Google Page Rank for a web page. Use this to compare different websites.
Search Data
- Google Trends – Search trends and see search volume by country and region.
- Google Insights – Compare search volume patterns across specific regions, categories, and time frames.
- Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase.
- Yahoo! Keyword Tool – Displays search volumes for specific keywords and phrases for previous month’s search data.
- FACEBOOK LEXICON – Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms.
- Google Keyword Tool – Generate keyword ideas for related keywords and search volumes.
Multimedia Search
- YouTube – Search for videos and channels by keyword.
- MetaCafe – High-traffic video search engine.
- Google Advanced Video Search – Search for videos, what else?
- Flickr – Search Flickr for photos, groups or people/users.
- Truveo – Aggregate video search engine. Search videos from YouTube, MySpace, and AOL.
- Viral Video Chart – Displays top 20 most-viewed video (1, 7, 365 days). Includes view counts and charting.
- Guardian’s Viral Video Chart – Weekly roundup of what’s excellent on the web
Social Bookmarking
- Digg – Social Bookmarking, mainly for news, images and videos
- StumbleUpon – Social bookmarking – general cool stuff
- Delicious – Social bookmarking
Feed Aggregator
- Yahoo Pipes – Feed aggregator and manipulator. Set up pipes for news alerts and overviews. Generally Awesome.
URL cruncher
- Bit.ly – URL cruncher with dashboard metrics enabling measurement of number of clicks, countries clicked from, conversations around url etc
Specific Social Network Tracking
- Adonomics – Facebook analytics and developer application tracking and graphing.
Search Engine rankings
- PageRank Checker – Shows Google page ranking
Advertising and Event Tracking
- MediaHound – Competitive tracking and analysis; focus on technology B2B space
March 26th, 2009 at 4:46 am
Alexa rankings can’t be the sole determinants of measuring a sites importance and popularity as the http://www.alexa.com/data/details/main/fortunehotels.in rankings do not take into account all the browser types like Windows Vista etc.
March 26th, 2009 at 6:06 pm
Have you seen the measurement tools from HubSpot?
They include; Twitter Grader, Facebook Grader (both business pages & personal profiles)and a Website Grader…
They can all be seen here – http://www.grader.com
Mike
April 2nd, 2009 at 7:27 pm
Why no mention of http://www.PRmetrics.com ?
I know, I know, everyone and their brother does SM in one way or another. We just think this one is cool because you can feed whatever term you want to it and it pulls Twitter, Blogs, Video and Flickr. Try it yourself:
http://www.PRmetrics.com/Peter+Arnell
April 3rd, 2009 at 8:56 am
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April 8th, 2009 at 9:10 pm
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Ruth
http://muffinsnow.com
April 10th, 2009 at 10:24 am
Thanks for putting together a great list & I like how you have them segmented.
We have the Freemium version of Techrigy SM2 which puts all of the online conversations from various places in one place.
Connie
Community Strategist, Techrigy
@cbensen
April 11th, 2009 at 6:44 pm
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April 18th, 2009 at 6:43 pm
You should check out twendz. It does real-time Twitter monitoring with sentiment.
http://twendz.waggeneredstrom.com
April 18th, 2009 at 8:32 pm
Thanks for the list. I especially appreciate the website traffic list. But I guess it’s only useful on high traffic websites.
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July 2nd, 2009 at 9:28 pm
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July 30th, 2009 at 6:49 pm
Excellent, excellent post. I would like to link this post to my website if that is okay. Please let me know.
AJDII
August 3rd, 2009 at 10:22 am
For social media search, check out blogscope.com.
Mark
August 4th, 2009 at 4:23 am
You forgot this one:
Social Sniffer – http://www.socialsniffer.com
TRACKS:
Twitter -Followers, Following, Updates
Facebook -Fans on a page, Members in a group
MySpace -Profile hits, Friends
LinkedIn -Recommendations, Connections
Delicious -Bookmarks
StumbleUpon -Reviews, Rating
Digg -Favorites
September 14th, 2009 at 2:25 am
Hi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.
September 22nd, 2009 at 3:39 pm
This is a great list of all the tools out there. It would be good if there were a tool that did it all but not for a high fee. I hear Radian6 is good but my client won’t be willing to invest the monthly fee – even though it’s probably worth it.
October 8th, 2009 at 10:43 pm
I’m using this service to monitor my website’s rank – http://monitor.mazecore.com . They provide position and uptime monitoring with alerts, but rank monitoring on free account is enough for me. I recommend this service with free tariff
October 9th, 2009 at 11:30 am
Awesome list. Thanks for making it available. Take a look at mine at http://impactsocialmedia.blogspot.com/ and comment / follow please! Any comments are welcomed.
October 15th, 2009 at 5:23 am
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October 22nd, 2009 at 12:17 am
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November 6th, 2009 at 1:06 pm
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November 6th, 2009 at 1:12 pm
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November 12th, 2009 at 9:42 am
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November 16th, 2009 at 1:49 pm
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November 30th, 2009 at 11:05 pm
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December 1st, 2009 at 2:45 pm
Great stuff here.. I’ve also compiled a list of the 10 top Social Media Tools with some that you have not covered here..
You can read up on the top 10 list here – http://pglewis.co.uk/social-media/2009/12/10-top-social-media-tools
December 9th, 2009 at 9:14 am
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January 20th, 2010 at 7:52 am
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January 29th, 2010 at 9:22 am
It is really helpful for us the surfers.