What can I say? I just feel like posting videos that caught my attention today.
My gut tells me this one will do the rounds in a big way. It’s just odd enough to pass around and just offensive enough to get some animal group up in arms. I love how subtle it is. Good stuff.
The spot was created by Cutwater in collaboration with Minvegas and Anonymous Content.
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January 8th, 2009 at 11:24 am
No way… My friend did a casting for this ad…
When he told me about it, I thought they were just winding him up..
January 8th, 2009 at 2:45 pm
It’s definitely subtle, but perhaps it’s too subtle, since the previous virals that they put out at least featured sunglasses front and center. This one’s going to get tons of views, but I’m not sure that will translate well into traffic for Ray-Ban.
http://thefutureofads.com/2009/01/08/never-hide-films-are-viral-successes-for-ray-ban/