Veggie Love Peta’s Banned Superbowl 2009 Ad

As some of you may know I’m a total music fanatic. I’ve always felt my love of music in it’s own round-about way started my career in the online space. Maybe this is why I have never wavered from my fascination of watching the music world collide with the cultural and technological revolution that is the Internet.

I don’t think that many people would argue with me that this generations MTV is YouTube and it’s lesser cousins. The highest viewed videos on YouTube represent a large number of musical artists. Social networks like MySpace, Facebook, and to a lesser extent last.fm are connecting artists with their fans in more rich way then any fans in history.

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You may remember me. I used to blog here. I can’t believe it’s been a week since my last post.

Today I was reminded of why I love the internet so much.  Google Street View, arguably one of the most amazing mapping innovations to ever hit my computer (or now my iPhone), has inspired over the last couple years a mildly obsessive compulsive behavior that drives people to look for odd things captures as the Google car drives by with it’s omni-prescent lens.

Recently it caught two live action roll players (LARP’ers) engaged in a harrowing battle for domination of the remote control for that evenings Lord of the Rings marathon.

If you don’t believe this is real then I insist you click the link and check it out for yourself. Make sure to switch on streetview and look around if it doesn’t take you there directly.

Cadbury Eyebrows

If you’re not familiar with augmented reality yet it is a technology that combines live video footage and computer graphics to create a whole new experience through the viewing window (typically either using a web cam or certain smart phones).

It works by providing the augmented reality software with some form of tracking marker that it knows to overlay 3 dimensional graphics over. The results are astounding – it truly allows consumers to feel as though you have brought a little piece of your imaginary world into their reality.

Right now marketers and technology innovators have done some very interesting examples of augmented reality using symbols printed locally and are then placed in front of your home web camera. Although I think this is fun and definitely buzz worthy I believe the true opportunity is in the not too distant future as more and more mobile phones adopt the technology. Image the potential of being able to re-invent outdoor and print marketing by adding an interactive component to almost any ad by just pointing your mobile device at it.

If you know of any other great examples please forward them to me. I have included a great example of a two player mobile game for Fanta developed by my friends over at the Hyper Factory as well a brilliant Papervision 3D and augmented reality combination.

Visit Fanta.eu to watch a video of the Fanta game in action or actually use it with compatible smart phones.

Otherwise check out the video after the jump.

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