Biz360 monitors and measures social media as well as traditional media on behalf of a wide range of global 2000 clients such as Allstate, Nortel, Shell, AAA and Verizon among others. Our solution is built on a proprietary technology platform which aggregates, measures and analyzes information across a global network of content sources. We employ current data mining, statistical modeling and text analysis techniques such as NLP to assess the nature, impact and tone of consumer generated conversations, news articles and product reviews/ opinions. Clients have access to a variety of relevant tools and metrics designed to yield actionable insights in flexible formats.

Our three solutions, Community Insights (75 MM CGM sources including blogs, message boards/forums, social networks and microblogs), Media Insights (50K+ traditional print, broadcast and online news media) and Opinion Insights (10K online consumer and expert product review sources) work together and separately to enable our clients to analyze the broadest set of content that influences the perception of their brands. We believe that different types of communication have different influence and it is important to be able to “connect the dots” by examining the influence of each. I invite you to contact me directly to learn more about our company and the solutions we offer.

We were cited by industry analyst firm, Forrester Research in their recently published report entitled “Listening Platforms, Q1 2009″ as one of the top seven leading “listening” platform vendors. Forrester states, “While brand monitoring platforms faithfully report on brand conversations and competitive news, they do not go far enough to turn this information into marketing insights. They reported on the “next evolution of this market in which listening platforms not only listen to conversations but also extract insights and deliver those insights in ways to facilitate a change in marketing strategy.” In this context, Forrester identified “Biz360 is a strong performer with an innovative product offering — Opinion Insights” and a “solid offering characterized by balanced data coverage, strong reporting tools, and cross media coverage.” Thanks.

Great post. You raise a very interesting topic that I often speak to brands about, and that is, it’s important to ‘look behind the curtain’ of how social media data is collected and analyzed to see if it meets the needs of your organization. The depth of intelligence provided is much more important than how many blogs and sites one covers. Companies need to convert insights to data that a brand can measure to move its business forward. This information can help virtually every part of an organization in one way or another.

Thanks for sharing your thoughts on the issue.

Mike