Check out an updated and revised view of Paradox of Interactive Marketing at AdAge.com:
One of things I’m obviously passionate about is spotting new trends and potential new marketing opportunities. As marketers we’re all charged with looking for new opportunities to get our client’s brands out there, but to be successful we must be very conscious of timing. When is it too early to recommend a new medium or platform? When is it too late and you’re only adding to the clutter?
This problem is more acute in the digital and mobile space, thanks to the rapid evolution of technology. Let’s take a look at some of the more recent opportunities that I think have passed and use it as a platform to understand how to find the next big thing before it becomes just that — the next big thing.
October 8th, 2009 at 6:34 pm
[...] I like to talk about the “paradox of marketing.” As marketers we feel obligated to get our clients/brands where the eyeballs are. We then [...]