Comments on: Five Ways to Fix the Paradox of Interactive Marketing http://takemetoyourleader.com/2008/12/02/five-ways-to-fix-the-paradox-of-interactive-marketing/ "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates. Thu, 29 Jul 2010 19:50:13 +0000 hourly 1 http://wordpress.org/?v=220 By: tim http://takemetoyourleader.com/2008/12/02/five-ways-to-fix-the-paradox-of-interactive-marketing/comment-page-1/#comment-391 tim Wed, 03 Dec 2008 02:54:30 +0000 http://takemetoyourleader.com/?p=657#comment-391 good stuff. one comment: makes sense to compare 10% of 1m to 1% of 60m, but with truly open dev platforms, coupled with effective use of analytics (which you've commented on quite well in here), hopefully smart marketers can reach a higher percentage of their target market among a lower volume of total users. So, hypothetically, if a marketer is targeting 50% of each user universe (i.e., 500k and 30m), and can shift the gap b/w % users reached (i.e., 10% to 20% on open dev platform 1 and 1% to 5% on open dev platform 2), then, in this hypothetical case, you're looking at 100k targeted users on 1 and 150k on 2. Agree with the premise that open dev platform configuration should limited saturation and enable targeted reach. good stuff.

one comment: makes sense to compare 10% of 1m to 1% of 60m, but with truly open dev platforms, coupled with effective use of analytics (which you’ve commented on quite well in here), hopefully smart marketers can reach a higher percentage of their target market among a lower volume of total users. So, hypothetically, if a marketer is targeting 50% of each user universe (i.e., 500k and 30m), and can shift the gap b/w % users reached (i.e., 10% to 20% on open dev platform 1 and 1% to 5% on open dev platform 2), then, in this hypothetical case, you’re looking at 100k targeted users on 1 and 150k on 2.

Agree with the premise that open dev platform configuration should limited saturation and enable targeted reach.

]]> By: grace http://takemetoyourleader.com/2008/12/02/five-ways-to-fix-the-paradox-of-interactive-marketing/comment-page-1/#comment-388 grace Wed, 03 Dec 2008 00:31:15 +0000 http://takemetoyourleader.com/?p=657#comment-388 SUCCINCTLY BRILLIANT. SUCCINCTLY BRILLIANT.

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