I use Comcast for my home internet service. The connection is fast and pretty reliable, but dealing with their customer service department is like dealing with wooden puppets who can’t answer any question that doesn’t come off a cue card. I’m not the first person to have a complaint like this and candidly if you spend anytime searching the web you’ll find people with issues that range from annoying to shockingly bad.
They’ve managed to inspire a multitude of hate websites from ihatecomcast.com to comcastsucks.org. If you search Comcast on Google there is a video result showing a Comcast technician sleeping on a customer’s couch. I frequently talk about how a brand’s perception is now being defined not only by their own messaging, but by the content consumers are creating and permeating search, media sharing sites, and viral jokes. Comcast is case study example number one.











