Someone recently tipped me off to a great banner execution for Burger King courtesy of Crispin Porter. I really respect great banner executions as you have so many more restrictions. It truly proves how far you can take the medium when you want to.
My gut tells me they were not able to run it like this on many sites, but I thought you’d enjoy it anyway. As always BannerBlog had it first…
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September 30th, 2008 at 7:44 pm
That is a truly fantastic ad. I have to say, I often end up clicking on banner ads that get you to do something. Even if its one of those “Shoot three ducks and win an iPod” things – although in those cases I immediately close the window that pops up after you ‘win’. Adverts like this, the Wario one and the Mac vs PC banner ads always draw my attention. I may not fill out the forms ads like this often want you to do afterwards but my brand awareness does increase.
Its like the Dominos ads either side of the Simpsons on Sky One in the UK. I can’t tell you how many pizzas I’ve ordered after watching the Simpsons. The worst is if you fall asleep while watching. I once fell asleep just before they started and woke up after they finished. I didn’t realise the Simpsons had been on by my did I have a craving for pizza!
October 1st, 2008 at 6:32 am
interestingly it doesn’t work in firefox, like it once I loaded it into IE
October 1st, 2008 at 2:44 pm
@Ken, worked for FF/Vista for me…