Comments on: Microsoft new ad: I’m a PC and I’ve been made into a stereotype

By: Rob Gonda

Rob Gonda — Thu, 25 Sep 2008 04:30:43 +0000

It’s definitely interesting, as Microsoft admits that they’re worrying about Apple’s ads affecting their market share. So is the ad a cry out, or is it fighting fire with fire? At first I thought it wasn’t nearly as good as the Mac ads and maybe not the ideal move, but you know, I actually like the ads. Not only they’re pledging Microsoft’s product versatility and flexibility, but they’re also calling Mac die hard fans close minded…

The latest official numbers from August 2008 show Mac with a penetration of 4.9%, compared to XP at 73.9%, and Vista at 12.5%…. so you would think Microsoft doesn’t have to give Apple so much attention, their monopoly is safe, but they obviously know something numbers don’t show…

By: John

John — Mon, 22 Sep 2008 14:05:50 +0000

I think it’s a good step forward for Microsoft. It was either this or their previously paralyzed state of ad stagnation. I’m all for more competition, so long as the benefits are technology based and user focused.

By: Phil Hellary

Phil Hellary — Sat, 20 Sep 2008 12:29:31 +0000

Not trying to go about it here but its getting even more ironic… the marketing firm Microsoft used states the following in their job listings:

“Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a Mac and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?”

I have Alanis Morissette – Ironic playing through my head right now.

By: Phil Hellary

Phil Hellary — Sat, 20 Sep 2008 09:26:48 +0000

I did find it quite funny that several of the “I’m a PC” ad pictures that are on the Microsoft website were actually created on a Mac: http://www.macrumors.com/2008/09/19/im-a-pc-ad-images-made-on-a-mac/

By: Jody Brewster

Jody Brewster — Fri, 19 Sep 2008 21:36:03 +0000

Wait, wouldn’t this be admitting that Apple is damaging their brand image only? It says nothing about what great things Microsoft’s has to offer at all. The biggest problem with this ad is that they followed what bloggers were saying which was “Microsoft needs to get back their image”. So they attack it…nice, but won’t help much. What they need to do is start improving their products and focus. Don’t worry about ads, Apple doesn’t need ads when they have their hardcore evangelists who love their products. That’s the big difference that an ad will never replace.