Finally someone that understands the meaning of ‘viral’! Certain things are viral. http://www.leekspin.com was viral. Numa Numa guy was viral. The Ultimate Showdown became viral. A company’s advertising very rarely becomes viral. It can be fun but it takes a lot for it to get to the point where someone starts telling their friends about it and the key to this is it has to be funny/shocking/really goodfun – basically maximum user experience with minimum user input. If something’s a bit of an arse to use then its not going to be viral. <- full stop in bold.

Looks like a fun show though. Shame I’ll have to wait about six months for it to be translated into English.